Jennifer Aniston couldn’t keep in mind her on-screen soul mate David Schwimmer, and now she’s drawing a whole clean on “the Rachel” hairdo.
What sort of thoughts meld has Uber Eats orchestrated right here?
In a continuation of the “Value Remembering” marketing campaign that kicked off throughout Tremendous Bowl 58, Aniston is again for one more spherical of selling Uber Eats as a broad-based purchaser vacation spot. This time, she’s additionally hyping her personal haircare line, LolaVie, because it makes its debut on the supply service.
Repeating the premise of the preliminary spot, which co-starred David and Victoria Beckham, Usher and Jelly Roll, Aniston chats together with her stylist Chris McMillan about LolaVie being obtainable through Uber Eats.
For him to retain that bit of information, he’ll need to overlook one thing else, she says, noticing a brand new ‘do he’s giving to a shopper in his chair.
“Okay now that may be a very cute haircut,” Aniston says. “That’s like somewhat shag—I’ve by no means seen that earlier than.”
The recipient of the makeover tries to jog Aniston’s reminiscence: “After all you may have—it’s the Rachel.”
“Is that your title?” Aniston desires to know.
The dialog simply goes downhill from there, creating extra confusion for Aniston and comedy gold for viewers.
Huge umbrella
The spot follows one other post-Tremendous Bowl advert wherein Usher forgets learn how to curler skate, with Uber Eats mining the evergreen theme from company Particular Group for extra content material.
“For us, the Tremendous Bowl is a lot greater than only one night time,” stated Georgie Jeffreys, head of promoting, North America, for Uber. “We’re all the time after an idea huge and compelling sufficient to maintain cross-vertical marketing campaign exercise, with particular person executions that may stand on their very own.”
As an Easter egg, there was a bottle of LolaVie product partially seen in Aniston’s purchasing bag through the Tremendous Bowl advert. Constructing a brand new spot round her and the model she launched in 2021—and heading again into beloved Associates territory—was a logical subsequent step, based on Dave Horton, the company’s government artistic director.