“This marketing campaign performs with our collective reminiscences, watching somebody overlook one thing that all of us so clearly keep in mind about them,” Horton informed ADWEEK. “Enjoying with Jennifer forgetting one of the vital iconic hairstyles of all time was an thought we got here to fairly rapidly—then it was only a matter of who would truly be getting ‘the Rachel,’ Jennifer or another person.”
The advert, launched early this week on Aniston’s Instagram, was shot in tandem with the Tremendous Bowl spot on the Warner Bros. backlot with director Jake Szymanski.
The work comes as DoorDash and different opponents within the class are selling items far past the preliminary meals supply that made them mainstays for American shoppers, utilizing the Huge Recreation as a high-profile advertising and marketing platform.
Comedy collab
Uber Eats and Particular have been working with celebrities for 4 years, usually collaborating with the A-listers on scripts and different particulars. Aniston was “actually concerned” within the remaining product, Horton stated.
“Writing one thing that feels insightful to [talent] after which letting them discover their voice in it simply will get everybody extra invested in what we’re doing and comes throughout as genuine and extra beneficiant to their followers,” Horton stated.
LolaVie joins numerous different manufacturers, together with Le Labo, Goop, Origins, The Physique Store and Barbara Sturm, as a part of Uber Eats’ magnificence choices.
Aniston has amped up her LolaVie advertising and marketing recently, partnering with Benito Skinner to drag a prank on a few shoppers. As captured in a current video, the ladies thought they had been getting new hairdos from McMillan however as an alternative received Skinner’s alter ego, Jenni the “TMI hairstylist.”
Follicle trivia: Aniston has stated publicly that she was by no means a private fan of “the Rachel,” as soon as telling Attract it was “the ugliest haircut I’ve ever seen.” She didn’t look after its excessive upkeep, both.
“I’d curse Chris each time I needed to blow dry,” she informed Marie Claire. “It took three brushes—it was like doing surgical procedure.”