For a lot of entrepreneurs, step one in direction of working for your self full-time comes from necessity — greater than only a gentle shove from the universe. And infrequently — as in Katy’s case — the tip outcomes are greater than definitely worth the preliminary uncertainty and problem.
Katy Widrick serves high-growth founders as a funnel fixer, recovering the largest bills of their companies — misplaced gross sales — through the use of easy, efficient programs to extend conversions and reduce top-of-funnel prices.
An EMMY-nominated journalist and multimedia producer, Katy has labored in advertising and income growth for greater than 20 years, strategizing and implementing profit-first funnels that assist visionary leaders maximize their affect, develop their top-line income, and scale their product and repair strains to seven, eight, and 9 figures.
Katy joined SPI’s All-Entry Cross in March of 2023, and it was a turning level in her profession.
“Pushed Off a Cliff”
Right here’s how Katy describes her entrepreneurial leap:
“In November 2021, I abruptly and unexpectedly ended my company profession. I’d been working at a particularly fast-growing firm for 3 years, as a member of the manager crew. Whereas it was an expertise that taught me a lot about development advertising, profitability, exterior and inside advertising, management, and extra, it additionally left me severely burned out and, if I’m trustworthy, pretty unsure about my subsequent steps.
I took a sabbatical from the job and just a few weeks into the break, was notified that my place was being eradicated… so now as a substitute of taking a leap, it felt as if I used to be being pushed off a cliff.”
It seems, although, that the push was precisely what Katy wanted to “construct wings on the best way down,” as she put it.
Between November 2021 and March 2023, Katy re-entered the workforce however this time as her personal boss. She had beforehand based an organization known as Make Media Over, the place she provided on-line enterprise administration, e-mail advertising, and gross sales funnel designs.
When Katy closed Make Media Over to pursue her company profession, she thought it will be for good.
“I by no means imagined that I might return to entrepreneurship. I really dismantled the enterprise — I shuttered the web site, let all of my software program subscriptions lapse, notified all of my purchasers that I used to be unavailable, and went all-in on the normal company expertise,” Katy tells SPI.
However when her company profession didn’t pan out, Katy turned to the one asset she’d held onto for all these years: her LLC. It was nonetheless energetic, and Katy determined to return to self-employment with some large, daring targets.
A Daring Pivot: Enter the All-Acess Cross
After 14 months, Katy made one other daring selection. To empower herself with much more training and skill-building — and to take her enterprise to the subsequent stage — she determined to put money into SPI’s All-Entry Cross.
“I initially joined in order that I might make the most of the Podcasting Pathway. I’d began my very own podcast throughout these 14 months, and it was enjoyable… however I knew it wasn’t fairly what I needed to convey to my viewers. There’s no person I belief extra as a trainer than Pat Flynn, and for that pathway alone, I knew the funding can be price it.”
Katy had been podcasting and running a blog below the model “Rising Tide Abilities,” a nod to her mantra {that a} rising tide lifts all boats. Her podcast episodes have been solo-hosted and targeted on advertising funnels and management.
An excellent begin, however it wasn’t almost the present she knew it could possibly be. All-Entry Cross gave her the readability and the boldness to pivot her podcast and make the most of all the different supplies in AAP.
“I made a decision to considerably shift the whole lot — from the format of the present to the platform I hosted it on. As soon as I mapped it out utilizing All-Entry Cross’ guides, I instantly felt a way of alignment and objective. The primary time I interviewed a founder on Onerous Prices, I felt magic within the air. Since then, it’s been one enchancment after one other: I optimized the podcast for promoting, used the e-mail advertising course to amplify my listenership, and rather more.”
Half Mastermind, Half MBA, Half Accountability Group
Katy has been very profitable at serving to visionaries via their very own blind spots, whilst she continues to lean on the help of the All-Entry Cross for assist together with her personal.
“What’s that saying? A cobbler’s child has no sneakers? That’s completely been my expertise: what I’m superb at doing for others, I’m fairly horrible at doing for myself! Becoming a member of All-Acess Cross and being a part of the neighborhood has been half mastermind, half MBA, and half accountability group — and I’m so grateful for my membership.”
Lightning Spherical
Greatest takeaway or aha second from All-Entry Cross
The Hook/Story/Ending plans for movies that Pat teaches — they work for therefore many different issues, too!
Favourite course in All-Entry Cross
Tie with Energy-Up Podcasting® and YouTube From Scratch.
Sudden advantage of All-Entry Cross
The member referral program!