Behind the Scenes: Who Is The Actual Viewers of The Tim Ferriss Present?


A couple of years in the past, a well-known creator requested me if I’d ever discovered something from my viewers, as he hadn’t. My response?

“Oh, God, sure! Greater than I can presumably start to clarify.”

That’s the entire purpose I’ve feedback on this weblog, plus clear guidelines. For those who domesticate the correct group, the learnings are countless. Laborious-to-find specialists, uncommon books, cutting-edge science, hidden gems in international cities… you title it. It’s the reward that retains on giving.

If it weren’t for you, I additionally wouldn’t have found a few of my finest investments and favourite folks, together with Shopify (CEO and co-founder Tobi Lütke; President Harley Finkelstein), Duolingo (CEO and co-founder Luis von Ahn), and plenty of extra.

Once I’ve requested you for the finest board video games, backpacks, pens, 3D artists, and extra during the last 15+ years, you’ve all the time delivered.

Final however not least, you’ve confirmed up like champions for a lot of vital causes, elevating tens of thousands and thousands of {dollars} for psychological well being therapeutics, safety of indigenous land rights, medical trials of MDMA-assisted psychotherapy for PTSD, funding of public school rooms within the US, and extra.

From the underside of my coronary heart — thanks, thanks, thanks.

On this publish, I’ll share a current viewers survey, which was despatched to subscribers of my publication, 5-Bullet Friday. Almost 8,000 folks replied.
I promised I’d share the outcomes, and right here they’re.

Beneath are just a few summaries, and a few charts comply with. You’re an incredible group:

  1. On common, you’re very well-educated. Roughly 45% have a Grasp’s diploma or increased diploma.
  2. Almost 50% of the viewers has a mixed family earnings of $150,000 or extra. 33.5% earn greater than $200K/12 months. 14.3% earn $150K–$199K per 12 months.
  3. You belief suggestions on the present. 77% of you will have purchased at the very least one services or products really helpful on the podcast. 55.6% have purchased greater than as soon as. If curious, a full checklist of current sponsors may be discovered right here.
  4. You might have been listening for a few years. ~76% determine as listeners for at the very least 4–9 years.
  5. You tune in to the present continuously. Near half (42.2%) hearken to the podcast on a weekly foundation.
  6. The gender break up seems to be roughly 80/20 for male/feminine, however it’s platform-dependent. (74/23 on Spotify for Podcasters with further 2% as unspecified and 1% as non-binary; roughly 70/30 on YouTube, primarily based on watch time; roughly 65/35 on Fb.)
  7. The commonest age bracket is 35–44 (~1/3 of the viewers, in response to Spotify for Podcasters; the viewers skews youthful on YouTube.)
  8. Based mostly on my podcast host ART19, the highest 10 international locations in descending order are:
    • United States
    • Canada
    • Australia
    • United Kingdom
    • Germany
    • China
    • India
    • New Zealand
    • Netherlands
    • France
  9. The highest 10 cities/areas within the US in descending order are:
    • New York, NY
    • Los Angeles, CA
    • San Francisco-Oakland-San Jose, CA
    • Chicago, IL
    • Denver, CO
    • Washington, DC
    • Seattle-Tacoma, WA
    • Boston, MA-Manchester, NH
    • Philadelphia, PA
    • Dallas-Ft. Price, TX

1. Training stage.

2. Family earnings.

3. Have you ever ever purchased a services or products after listening to about it on the podcast?

4. How lengthy have you ever been listening to the podcast?

5. How usually do you hearken to the podcast?

6. Demographics from Spotify listeners (practically 1M followers):

7. Demographics from my YouTube channel (~1.44M followers, information primarily based on final twelve months of views and watch time):

8. Demographics from my Fb web page:


My sincerest due to everybody who answered the survey! I’ll have some thrilling bulletins quickly.

You’ll be able to subscribe to The Tim Ferriss Present podcast on Apple PodcastsSpotify, or wherever you discover your audio enjoyable.

To affix 1.5M+ individuals who get pleasure from my 5-Bullet Friday publication each Friday, click on right here. Every week, you’ll get a brief and candy electronic mail linking to essentially the most fascinating 5 issues that I’ve discovered. Since my 700+ podcast company usually ship me issues, it’s a good way to get a sneak preview of edgy issues that shall be mainstream in just a few years.

All the very best,

Tim

P.S. Want a chunk of dessert earlier than you allow? I shan’t deny you. Right here you go: Leekspin.

The Tim Ferriss Present is one of the most well-liked podcasts on this planet with greater than 900 million downloads. It has been chosen for “Better of Apple Podcasts” 3 times, it’s usually the #1 interview podcast throughout all of Apple Podcasts, and it has been ranked #1 out of 400,000+ podcasts on many events. To hearken to any of the previous episodes totally free, try this web page.