Sponsored by eBay Advertisements
Are you on the lookout for a straightforward option to enhance your eBay gross sales, however with the ever-changing advertising and marketing panorama, you’re uncertain of what to give attention to? One advertising and marketing technique that you could be not have thought of is utilizing gross sales developments knowledge in your campaigns. By inspecting shopper behaviors and gross sales knowledge and incorporating this into your advertising and marketing technique, you possibly can meet and even exceed your gross sales targets.
On this publish, you’ll discover ways to use the eBay Advertisements gross sales developments calendar to strategically enhance your attain and gross sales and plan your stock and promoting technique for your complete yr.
What Are eBay’s Gross sales Traits for the Yr?
Yearly, eBay Advertisements analyzes buyer interactions and gross sales to find out what merchandise promote finest throughout completely different occasions within the calendar yr. By taking a deep dive into gross sales developments, eBay sellers can higher plan their stock, promoting, and advertising and marketing finances and know what to anticipate for the yr forward.
As an illustration, in the event you had been an unsightly Christmas sweater vendor like Anne Marie Blackman, you’d wish to replenish on sweaters throughout the summer season months, begin selling within the fall, and prepare for the gross sales rush in November and December. Whereas this can be a simple instance of following vacation gross sales developments, different gadgets like brooches and pins are tougher to plan for stock and promoting methods.
Fortunately, eBay Advertisements has a gross sales developments calendar (which you’ll be able to obtain from their weblog) that highlights product suggestions for every month. This gross sales developments calendar, which is predicated on data-driven analysis from eBay Advertisements, highlights when shoppers are searching for sure classes of things, so you possibly can enhance your promoting spend to customers who’re primed to buy.
Listed below are simply a number of the gross sales developments, months, and common share will increase for the classes.
January
- Brooches and Pins: 30%
- SIM Playing cards: 15-30%
- Cables and Adapters: 20%
- USB Flash Drives: 10%
February
- SIM Playing cards: 15-30%
- USB Flash Drives: 20%
- Laptop Screens and Equipment: 25-130%
- Business Cookware and Kitchen Instruments: 25%
March
- Laptop Instances: 45%
- Toner Cartridges: 15%
- Cell Telephone Instances: 10%
- Business Espresso, Cocoa, and Tea Tools: 10%
April
- Ladies’s Shorts: 50-75%
- Paint and Upkeep: 30-50%
- Patio Chairs: 45-90%
- Pool Cleansing Instruments: 60-65%
Could
- Ladies’s Swimwear: 45-60%
- Ladies’s Sandals: 55-60%
- Automotive Wash Cleaning soap: 35-45%
- Planters: 150-180%
June
- Bike Racks: 30%
- Patio Chairs: 50-85%
- Business Ice Machines: 25-30%
- Business Freezers and Fridges: 40%
July
- Males’s Belt Buckles: 25-40%
- Keychains, Rings, and Finders: 60%
- Umbrellas: 80%
- Business Ice Machines: 25-30%
August
- Males’s Bracelets and Charms: 110%
- A/C Compressors and Clutches: 30-50%
- Pool Cleansing Instruments: 20%
- Laptop computer Energy Adjusters and Chargers: 15%
September
- Outerwear for Infants and Toddlers: 45%
- Child Sneakers: 15%
- Handheld Blenders: 45%
- Disinfecting and Sterilizing Merchandise: 80%
October
- Males’s Sleepwear and Robes: 25%
- Males’s Sweaters: 45%
- Blankets and Throws: 25%
- Fire and Range Equipment: 65-90%
November
- Blankets and Throws: 90-115%
- Reward Luggage: 50-65%
- Greeting Playing cards: 30-40%
- Sluggish Cookers: 30-40%
December
- Males’s Sleepwear and Robes: 75-100%
- Residence Workplace Desks: 50%
- Handheld Blenders: 40%
- PC and Console VR (Digital Actuality) Headsets: 20-50%
Easy methods to Use These Gross sales Traits to Enhance Your eBay Gross sales
With this data of gross sales developments, you possibly can use the calendar to plan out your advertising and marketing technique for the yr. Not solely can you intend accordingly to ramp up stock, customer support, and promoting, however you possibly can benefit from trending time intervals you weren’t conscious of earlier than.
With extra eyeballs in your listings, you’ll wish to be certain that you optimize your listings; this contains having detailed product descriptions which can be optimized for search. Utilizing a thesaurus is a superb option to just remember to’re together with all of these related key phrases and phrases that prospects may be trying to find. If search engine optimization writing isn’t your robust swimsuit, you possibly can at all times use synthetic intelligence (AI) software program instruments that will help you craft a elegant description and title for the merchandise you’re promoting.
Together with robust descriptions, you’ll additionally wish to have high-quality photographs from a number of angles. Making a short-form video is one other nice option to stand out out of your competitors.
Use eBay Promoting Choices
Among the best methods to maximise your promoting {dollars} is to run your campaigns when developments are sizzling, and eBay has many choices for rising the visibility of your listings.
With eBay, you should utilize Promoted Listings Superior, which is a pay-per-click promoting mannequin that locations your listings in extremely seen spots throughout the eBay platform. With Promoted Listings Superior, you possibly can select your finances spend and audience and look at insights in your vendor hub. Not solely are these adverts straightforward to arrange, however eBay sellers who used Promoted Itemizing Superior noticed, on common, 50% extra gross sales in comparison with non-promoted gadgets.
One other promoting methodology to contemplate is eBay Offsite Advertisements. These adverts lengthen your attain and enhance your itemizing visibility past the eBay platform on exterior channels like Google. Like Promoted Listings Superior, Offsite Advertisements may be accessed and arrange in your eBay vendor hub, making your paid advertising and marketing efforts a snap.
Leverage Social Promoting
Social media advertising and marketing is a superb option to attain your audience (particularly in the event you’re focusing on Gen Z and Millennials) and to get extra visibility in your eBay listings!
When you’ve added a video to your eBay itemizing, you possibly can repurpose it for social media platforms like TikTok, Fb, Instagram Reels, and YouTube Shorts. Quick-form video content material has by no means been extra well-liked, and utilizing them is usually a extremely efficient option to enhance site visitors again to your product listings.
With video, you’ll need your content material to supply worth to your viewers by informing, educating, or entertaining the viewer. As an illustration, in the event you’re promoting an espresso machine, you possibly can document a how-to video on brew the right shot of espresso. Or, in the event you’re promoting clothes, you possibly can create a video on type the merchandise for a elegant and classy look.
Creating movies on your eBay listings and related social media accounts has by no means been simpler with smartphones and in-app enhancing instruments. Simply jot down a number of video concepts, movie your content material along with your smartphone in some pure lighted areas, edit, and publish. It truly is that straightforward!
Different types of content material advertising and marketing it’s possible you’ll wish to use to advertise your eBay enterprise embrace beginning a weblog, writing visitor weblog posts, showing on podcasts, or sending out month-to-month e mail newsletters. No matter digital advertising and marketing strategies you resolve to make use of, keep in mind to maintain your audience in thoughts and to be constant in your efforts.
Present a Optimistic Buyer Expertise
With extra patrons in your pipeline, offering top-notch customer support is a should. Begin by having clear and concise insurance policies for returns, exchanges, refunds, and delivery.
Among the best methods to construct buyer loyalty is by being aware of your prospects’ wants. This implies delivery merchandise expediently and replying to buyer queries shortly. When prospects have a optimistic expertise with your online business, they’re extra prone to buy from you once more.
And let’s not neglect about buyer satisfaction evaluations! When procuring on-line, most prospects will shrink back from storefronts with poor suggestions evaluations. This text has some good suggestions for boosting your eBay rankings.
Use the eBay Vendor Heart Sources
eBay needs its sellers to achieve success; that’s why eBay gives sellers a ton of free assets, instruments, and tutorials within the eBay Vendor Heart. Whether or not you’re new to promoting on eBay otherwise you’re a longtime vendor, they’ve the knowledge it is advisable achieve success in your on-line enterprise. From suggestions for getting began and delivery know-how to superior subjects on develop your online business with bulk listings and promoting.
eBay Gross sales Traits Wrap-Up
Growing your eBay earnings has by no means been simpler! By analyzing these vital gross sales developments and planning out your advertising and marketing efforts for the yr, you may be higher ready to take care of regular e-commerce peaks and valleys. Understanding this info won’t solely allow you to benefit from sizzling gross sales seasons, however it’s also possible to higher make the most of your promoting {dollars}, giving your eBay enterprise a profitable gross sales technique!
To study extra about amplifying your listings utilizing eBay’s promoting instruments, head right here to the eBay Advertisements weblog.
This publish was sponsored by eBay Advertisements and written by Holly Reisem Hanna. Please bear in mind that we solely promote promoting from corporations we are able to legitimately advocate to our readers. See our disclosure coverage for additional info.