In this episode of The Speed of Culture, Matt Britton sits down with Eric Tosi, chief marketing officer of the Vegas Golden Knights hockey team. They discuss the role of sports in revitalizing Las Vegas, the strategic marketing efforts to build a local fan base, and the integration of technology and storytelling in modern sports marketing.
The transformation of Las Vegas from a gambling-centric city into a major sports and entertainment hub has been nothing short of remarkable. With the arrival of major league teams and events, the city is now a premier destination for sports fans. Tosi discusses how the Knights have not only captured the hearts of locals but also set new standards in sports marketing and fan engagement, leveraging innovative technologies and storytelling techniques.
Eric Tosi is a pivotal figure in the sports marketing landscape. A member of the Vegas Golden Knights marketing team since 2016, Tosi played a key role in launching the franchise and oversees digital and social media, public relations, media relations, external communications and broadcasting.
Before joining the Golden Knights, Tosi spent a decade with the NHL’s Boston Bruins, producing award-winning television shows and co-authoring the Bruins’ official Stanley Cup Championship book. His extensive experience spans roles with the NFL, NHL and MLS. Tosi’s innovative approach continues to shape the success and growth of the Vegas Golden Knights.
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“Our internal belief is that we need to continue to set that bar to be the best show on the Strip,” Tosi said about competing on the level of entertainment that Las Vegas has set. “And so that’s where the music comes in. The lights, the giveaways, our hosts, and also just our partner activations that we have in arena too that add to the overall entertainment experience that you’re gonna get when you come to one of our games in person.”
Listen to Eric Tosi on the Speed of Culture podcast and gain insights into the transformative power of sports marketing, the strategic growth of the Vegas Golden Knights, and innovative fan engagement techniques.
Key takeaways:
00:00-02:10 Transforming Las Vegas into a Sports Hub — Las Vegas has evolved from a gambling-centric city to a premier sports and entertainment destination. Tosi highlights the arrival of major league teams like the Vegas Golden Knights, the Raiders and the upcoming move of the Oakland A’s as catalysts for this transformation. This shift has redefined the city’s identity, making it a vibrant sports hub.