digital marketing

Google Ads API v17_1 introduces new features and enhancements

8 August 2024
Bourahima


Google announced the release of v17_1 of the Google Ads API, introducing several new features and updates for developers and advertisers.

Key Updates:

  • ShareablePreviewService.GenerateShareablePreviews(): Generates shareable ad preview URLs for enabled and paused asset groups, with expiration dates included.
  • AdGroupAdService.RemoveAutomaticallyCreatedAssets(): Allows removal of automatically created assets linked to Responsive Search Ads.
  • New ASSET_GROUP change status resource type.
  • New offline_conversion_upload_conversion_action_summary report for offline conversion diagnostics.
  • Added metrics to offline diagnostics reports to track conversions still being processed.
  • Support for segments.sk_ad_network_version and segments.date for per_store_view segmentation.
  • Retrieving information on video campaign bidding strategies, including Fixed CPM and Target CPV.
  • New segments.ad_format_type for compatible reports.

Why we care. These updates provide advertisers and developers with more granular control, insights and flexibility when working with the Google Ads API. The new preview, asset management, and offline conversion diagnostics features, in particular, address common pain points.

What’s Next. Developers will need to upgrade their client libraries and code to take advantage of the v17_1 features, which will be published next week. Google notes that this release has no breaking changes.

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About the author

Anu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career started with

 delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

 

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 

 

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.