Apple unveiled its latest product lineup at the “It’s Glowtime” event on September 9th, introducing new iPhones, Apple Watches, and AirPods, all set to hit stores soon.
iPhone 16 Series
The iPhone 16 series is designed to incorporate Apple Intelligence, an advanced AI suite integrated into iOS 18, iPadOS 18, and macOS 15 Sequoia. The lineup includes iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max.
Key features include larger displays with thinner bezels on the Pro models, new A18 and A18 Pro processors, enhanced camera systems, and a physical Camera Control button for easier adjustments.
Apple introduced the iPhone 16 and 16 Plus, designed for Apple Intelligence with a powerful A18 chipset, offering 30% faster performance than the previous generation while being more power-efficient. The phones retain 6.1” and 6.7” screens, featuring Ceramic Shield protection and up to 2,000 nits brightness.
Notable upgrades include Camera Control for seamless photo and video adjustments and improved ultra-wide cameras with macro mode. The A18 GPU supports high-end games like Resident Evil 7, while Visual Intelligence allows users to recognize objects and add event details from posters.
Apple’s iPhone 16 Pro and iPhone 16 Pro Max come with the new A18 Pro chip, improved Camera Control, and significant battery life upgrades. The Pro models feature a redesigned main camera, a new ultrawide lens, and a 5x telephoto lens on the iPhone 16 Pro. The titanium design remains, boasting the thinnest bezels Apple has ever made. These models will be available in black, natural, white, and desert titanium.
The A18 Pro chip, built on a 3nm process, enhances performance by 20% and includes a 16-core Neural Engine. The 6-core CPU, with two performance and four efficiency cores, is claimed to be the fastest in any smartphone, offering 15% faster processing with 20% less power usage than the previous generation.
The new 48 MP main camera supports 4K120fps Dolby Vision video recording, zero shutter lag for 48 MP images, and can capture spatial photos and videos. Later this year, the Camera Control feature will “unlock visual intelligence,” allowing users to gather information about objects, add calendar events, or identify animal breeds.
Apple Intelligence
Apple Intelligence was one of the main features of these new phones, it is an advanced AI suite integrated into Apple’s latest operating systems, designed to enhance user experiences across Apple devices—This suite leverages machine learning and on-device intelligence to deliver more personalized, efficient, and intuitive functionalities.
It powers a range of new features, such as smart automation, improved contextual suggestions, and enhanced photo and video processing. By integrating AI deeply into its ecosystem, Apple aims to offer users smarter, more responsive devices while maintaining a strong focus on privacy and security.
iPhone 16 Series Specifications
| Model | Display | Processor | Storage Options | Camera | Battery Life | Other Features |
|---|---|---|---|---|---|---|
| iPhone 16 | 6.1-inch OLED | A18 | 128 GB, 256 GB, 512 GB | Dual 12 MP (Wide, Ultra-Wide) / 12MP Selfies | Up to 22 hours | 5G, Face ID, Camera Control Button |
| iPhone 16 Plus | 6.7-inch OLED | A18 | 128 GB, 256 GB, 512 GB | Dual 12 MP (Wide, Ultra-Wide) / 12MP Selfies | Up to 27 hours | 5G, Face ID, Camera Control Button |
| iPhone 16 Pro | 6.3-inch OLED with ProMotion 120 Hz | A18 Pro | 128 GB, 256 GB, 512 GB, 1 TB | Triple (48 MP Wide, 48 MP Ultra-Wide, 12 MP Telephoto) / 12MP Selfies | Up to 27 hours | 5G, Face ID, Camera Control Button, ProRAW |
| iPhone 16 Pro Max | 6.9-inch OLED with ProMotion 120 HZ | A18 Pro | 256 GB, 512 GB, 1 TB | Triple (48 MP Wide, 48 MP Ultra-Wide, 12 MP Telephoto) / 12MP Selfies | Up to 33 hours | 5G, Face ID, Camera Control Button, ProRAW |
Price and Availability
Pre-orders begin on September 13, with availability starting September 20.
- iPhone 16 (128 GB): Starting from $799
- iPhone 16 Plus (128 GB): Starting from $899
- iPhone 16 Pro (128 GB): Starting from $1,099
- iPhone 16 Pro Max (256 GB): Starting from $1,199
Apple Watch Series 10
Marking the 10th anniversary of the Apple Watch, Series 10 introduces larger display sizes (42mm and 46mm) with improved brightness, especially at tilted angles. The watch features the new Apple S10 chip with a neural co-processor.
Additionally, a black titanium version of the Apple Watch Ultra 2 was announced, along with matching bands. Delivers start September 20.
- Apple Watch Series 10 (42 mm, GPS): $399
- Apple Watch Series 10 (46 mm, GPS): $429
- Apple Watch Ultra 2 (Black Titanium): $799
AirPods 4 and AirPods Max
The 4th-generation AirPods feature Apple’s H2 chip, offering superior audio quality and noise reduction, with added head gestures for Siri commands.
AirPods Max now supports USB-C, personalized spatial audio and comes in new color options.
- AirPods 4: $179
- AirPods 4 with Active Noise Cancellation: $249
- AirPods Max: $549
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