Glen Powell is going on a joyride, hijacking a truck, and putting the pedal to the metal.
In the first teaser for Ram’s upcoming Super Bowl 59 ad, the red-hot Hollywood actor sets up a testosterone-charged retelling of The Three Bears fairy tale and dons a flowing blonde wig for the Stellantis brand.
He’s…Goldilocks? Apparently so, but nothing like the character from the children’s storybooks.
Ram, along with sister nameplate Jeep, both return to the game after a year absence. In what has traditionally been a showcase for car brands, the two are the only auto manufacturers to commit so far to advertising during the Big Game on Feb. 9, with spots going for a record $8 million.
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