Around here, we’re big believers in working smarter, not harder — and social media is no exception. Whether building your presence on TikTok or have an existing, dedicated fanbase, TikTok automation tools make your job easier.
From tools that publish your content for you to platforms that connect with your audience in ways you don’t have time for on your own, TikTok automation tools take away hours of tedious manual labor.
Because who likes working more than they have to?
Tap into these tools to streamline your workload so you can focus on what you love most: the actual creative work of ideation and execution on those ideas.
1. Manychat
Call us biased all you want, but we’re proud of our new TikTok automation offerings. Manychat’s automation helps brands and creators improve their social media game on platforms like Instagram — and now Manychat is here to take over TikTok.
With Manychat’s TikTok keyword automations, you tell your followers what they need to say to get in on a promo, freebie, or whatever kind of engagement you’re offering. Manychat’s handy dandy bots handle the rest.
Already feeling overwhelmed by all the folks who want a piece of you in your inbox? Rather than letting those messages sit unanswered (and let your audience engagement take a hit because of it), you can set up automatic message triggers to start a conversation whenever someone messages you.
(PS: If you sign up for our open beta now, you’re getting in on the ground floor for something truly game-changing because we’ve got so much more planned.)
2. Planable
As the name implies, Planable is a TikTok planning tool. It’s particularly useful if you have a team behind you as a social media manager or a creator because it supports real-time collaboration.
As a planning tool, it’s an easy-to-use scheduler with a nifty visual content calendar that lets you see all your upcoming posts for TikTok, as well as eight (yes, eight) other social media apps and marketing platforms. When the time comes to share a post with the world, Planable’s auto-publisher does it for you.
And crucially, it’s more than a planning tool; it’s also a content creation machine. You can pop your video right into the platform’s video editor, trim clips, and add filters and other effects. Taking the automation features even further, Planable also offers Planable AI, which helps you generate the perfect TikTok caption for your video and audience.
Adding to the collaboration abilities, you can set up an approval pipeline and let multiple team members work on the platform at once. As a social media manager, you can let internal team members or external clients give the A-OK on your content before it gets published. And as a creator, you can set up a pipeline to let a brand you’re working with approve a collaboration post before it goes live.
Once a post goes live, Planable offers analytics, so you always know how much your fans love you.
3. Later
We see you, Later! (Sorry for that one.) Later’s main function is to serve as a social media scheduling tool. Or at least it started that way, but it’s grown into a treasure trove of automation tools. On the social media management side, Later lets you create, edit, and schedule posts. You also get a custom Link in Bio page to drive traffic to where you want them to go, plus analytics that measure how your content connects with your audience.
Later’s AI features can also suggest the best time to post, hashtags that help you grow your audience, and even generate captions.
It’s also great for brands looking to grow their influencer-generated content (IGC) and user-generated content (UGC). In addition to having tools to help you discover the right influencers, you can manage campaigns directly through the platform. You can also use Later’s search features to find all your fans’ content about you. And with Later’s social listening suite, you can see who is talking about you and how.
4. Mention
Did we mention that we also love Mention? (We’re really on a roll here.) Mention is primarily a social listening tool, which is a fancy way of saying that it lets you know who is talking about you, what they’re talking about, and how it affects your brand.
Mention pulls from over 1 billion sources to give you real-time social media listening and monitoring. You can track your brand name and custom keywords you’re interested in following, like competitor names or a campaign hashtag.
Got too many mentions to track? Don’t worry — Mention’s handy daily AI-generated summary of your mentions can help. You can also organize your mentions and assign tasks to specific mentions, giving you tons of support on those dreaded days you need to do some damage control.
What do your mentions mean? Mention helpfully breaks it down for you with analytics like sentiment analysis (a fancy way of saying, “Are people saying good or bad things about me?”) and share of voice (a fancy way of saying, “How much are people talking about me compared to my competition?”). You’ll also discover your top fans, who you can turn into your top influencers.
5. Minta
This next TikTok automation tool is in minta condition! Minta uses AI to create, plan, and post TikTok content. This TikTok tool is more brand-focused, using AI to analyze a company’s product catalog and automatically generate content based on the catalog. From there, you can use the Minta Editor API to tailor your content however you want.
You can instantly publish or schedule your content for the future with a visual content calendar, and Minta will auto-publish for you from the calendar. But it’s not just everyday content that Minta can give you a hand with. Minta also works with the TikTok Ad Manager to use your Minta content for ads, run tests, and tailor your ad campaign to your audience. You’ll also get analytics from Minta on how all your TikTok content is performing.
6. Buffer
Buffering sounds bad, right? Who likes seeing the spinning wheel of doom on their computer? But despite the name that might send you into a cold sweat if you’re on a deadline to submit a form or log into a meeting, Buffer can be an excellent addition to your suite of TikTok automation tools.
Buffer is primarily a social media management platform that takes you from the idea stage to the analytics stage. With Buffer’s AI assistant, you get an expert who can automatically generate content ideas, offer feedback on changing content, and help you adjust content for different social media platforms.
You can also bring in other collaborators (besides your new AI best friend) to work on content with you. Then, you can auto-publish content or pop it into the scheduling tool, where you can let it be auto-published later or set reminders to publish it yourself. Once that content goes live, you get analytics and insights into those analytics that let you take your future content further, such as your best times to post, what type of content resonates best with your audience, and in-depth demographic data on who’s watching.
7. Brandwatch
Brandwatch is another TikTok automation tool that’s great for users who want to work on their listening skills (because, TBH, we all probably should). As the name implies, Brandwatch is more geared towards brands, particularly those who want to up their influencer marketing plans.
To start, Brandwatch offers “consumer intelligence” tools, which is mostly just a fancy way of saying that you get helpful insights into who loves you and who loves your competition, as well as market analysis to show you trends and other info regarding your industry. Track different keywords, use AI to spot new insights, answer your questions, and generate reports.
The platform also features social media management tools. You get a content calendar of all your paid and organic posts, a content library to store your content and pull from for future posts, and approval pipelines to ensure your content is exactly what your boss (or client or whoever else you answer to) wants it to be.
You also get analytics and a smart inbox — and we’re talking smart. You get one place to see all your engagement and interactions. Plus, you can add automated rules to engage with your audience. You also get audience profile cards that tell you who your fans are and how they’ve engaged with you in the past.
Brandwatch also has an influencer marketing solution. It’s a one-stop shop for finding your best influencers, managing your relationships, and measuring the effectiveness of your campaigns.
8. Talkwalker
Can you talk the talk and walk the walk? Talkwalker sure can! Talkwalker is all about consumer intelligence and social listening. Talkwalker pulls from over 30 social networks, 150 million websites, and 100 customer feedback sources to tell you about your audience and how they’re talking about you.
You also get helpful industry benchmarks to see how you and your competition stack up, plus sentiment benchmarking that lets you know immediately when the tides are turning on how your fans are talking about you. Talkwalker will even tell you where your strengths and weaknesses (as if you have any) are, so you always know what you need to work on.
The platform also breaks down your audience data into helpful segments and lets you know when the prime time is to get in on a growing trend or conversation. That way, you’ll never be embarrassingly late to the party when a new meme pops up. (We’re all guilty of it, sometimes.)
Make Content Creation, Engagement, and Optimization a Breeze With TikTok Automation Tools
Automation is here to make your job a heck of a lot easier. From content creation to social listening insights, TikTok automation tools help in a variety of ways that enable you to better connect with your audience.
You may be thinking, “But I’m only just getting started. I don’t need automation yet.” Spoiler alert: When you’re “just getting started,” it’s the best time to use TikTok automation. You want your automation tools to grow with you.
That way, by the time you’re getting tons of messages and engagement daily, you already have your handy-dandy automation tools in your back pocket, keeping you from getting overwhelmed.
Manychat’s TikTok automation features can keep you from an over-stuffed inbox and missed engagement opportunities. With automated messaging triggers and keyword automations, Manychat makes it easy to connect with your audience — without more work on your end.