The Five Dips Below 4 Million Viewers as March Madness Begins


The start of March Madness may have impacted the ratings of the three cable news networks on Thursday evening. The Five dropped below four million total viewers, but still finished as the most-watched show of the evening. The Rachel Maddow Show continued to lead in total viewers for MSNBC, while the 5 p.m. hour of The Lead with Jake Tapper was tops for CNN.

25-54 Demographic (Live+SD x 1,000)

Total Day: FNC: 249 | CNN: 84 | MSNBC: 62
Prime: FNC: 397 | CNN: 117 | MSNBC: 120

FNC: CNN: MSNBC:
4PM Cain:
272
Hunt:
104
Deadline: WH:
112
5PM Five:
397
Tapper:
141
Deadline: WH:
92
6PM Baier:
289
Tapper:
136
Melber:
77
7PM Ingraham:
308
Burnett:
156
Prime:
75
8PM Watters:
414
AC 360:
124
Hayes:
83
9PM Hannity:
367
Collins:
92
Maddow:
161
10PM Gutfeld:
410
Phillip:
134
The Last Word:
116
11PM Gallagher:
249
Coates:
80
Ruhle:
86

Total Viewers (Live+SD x 1,000)

Total Day: FNC: 1.934 | CNN: 411 | MSNBC: 714
Prime: FNC: 3.219 | CNN: 504 | MSNBC: 1.468

FNC: CNN: MSNBC:
4PM Cain:
2.211
Hunt:
565
Deadline: WH:
981
5PM Five:
3.892
Tapper:
619
Deadline: WH:
1.041
6PM Baier:
2.962
Tapper:
526
Melber:
926
7PM Ingraham:
2.979
Burnett:
561
Prime:
930
8PM Watters:
3.520
AC 360:
541
Hayes:
1.059
9PM Hannity:
2.881
Collins:
442
Maddow:
2.129
10PM Gutfeld:
3.256
Phillip:
529
The Last Word:
1.215
11PM Gallagher:
1.706
Coates
307
Ruhle:
732

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