More than just a casual pastime, many folks spend hours a day consuming social media. If you love social media, marketing, or creating content, one of these work from home social media jobs may be a perfect fit for you.
Social media platforms have skyrocketed over the past two decades. This growth has created endless job opportunities that allow you to work from home as long as you have a computer, an internet connection, and a little creativity.
The beauty of this career path is that it’s really accessible. While you can study social media marketing or take specialty courses, you can also learn through hands-on experience and personal use without any formal education.
Ready to monetize your social media expertise? Here are 12 work from home social media jobs to consider and how to get started.
1. Social Media Strategist
Social media strategists are responsible for the continuous improvement of an online brand, developing and executing a specific plan for media presence. They typically run the entire operation, from market research and creating an action plan to establishing methods to set and track brand growth and outreach goals.
Think of this role as being the brains behind someone’s social media presence and growth. A social media strategist is also responsible for designating key performance indicators, or KPIs, for ongoing campaigns to identify which strategies are or aren’t working.
To become a social media strategist, you may need a bachelor’s degree in communications, marketing, or public relations and experience managing social media pages, content syndication, and appealing to target audiences.
Another option is to apply for an internship in this field so you can gain experience or take an online course through Coursera. Mid-size companies usually hire for this role, and you can expect to earn an average salary of $62,339 annually.
2. Social Media Manager
One of the most popular social media jobs is the social media manager. In this role, you are responsible for various tasks, including acting as a copywriter and content curator, posting content across platforms, and implementing social media strategies.
Unlike a social media strategist, you may find yourself doing more daily content production tasks instead of taking on a coordinator role, developing campaign ideas, and assessing results.
Still, social media managers should be well-versed in the social platforms they work with. You will also oversee engagement and follower growth. For this role, it’s essential to stay on top of current social media trends, best practices, and tools such as Hootsuite, Buffer, Sprout Social, Canva, and more.
Entry-level freelance social media managers can make anywhere from $20 to $150 per hour, which can be full- or part-time gigs. Sites like FlexJobs, BELAY, VaVa Virtual Assistants, Brafton, and MediaBistro are excellent places to find companies hiring for this role.
If you decide to freelance or start a business, you can earn a steady part-time income with just a few clients.
3. Social Media Campaign Manager
Some companies will hire a digital marketer to manage select social media campaigns. These social media campaign managers will oversee the campaign process from start to finish, including outlining goals, managing a budget, and providing insights and performance metrics for completed marketing campaigns.
In this digital marketing job, you’ll work as part of a team to achieve broader marketing strategies. You’ll likely work under a digital marketing manager or alongside team members, so a passion for collaboration is key.
Beyond being a social media specialist, you’ll need prior experience in digital marketing for optimal campaign performance. A bachelor’s degree in marketing, communications, or a related field is an asset.
4. Virtual Assistant
A virtual assistant typically works under the direction of a social media manager. If you want to help create or schedule posts, edit reels for Instagram or monitor direct messages, this is a great way to get your feet wet in social media marketing and not have to bear the primary responsibility of running the entire operation.
As a virtual assistant, your day might include managing content calendars, scheduling posts, engaging with the audience, or conducting market research. You may also need to write social media captions that resonate with the audience or search for eye-catching graphics.
It’s easy to work from home with this role, and you can expect to earn anywhere from $12 to $34 per hour on average if you establish your own clients. If you’re unsure where to start, check out sites like ZipRecruiter, Upwork, or Fiverr.
Here are some additional companies to consider for general virtual assistant jobs that may involve social media assistant work:
5. Social Media Evaluator
If you’re searching for entry-level social media jobs, look into social media rating and evaluation. The role of a social media evaluator is ideal for those who love to spend time on social media and have a keen eye for what makes content compelling.
The job involves assessing social media performance for both the quality and relevance of information you see on your feed and in searches. You’ll then make recommendations to improve the algorithms that determine what users see.
Different companies hire social media evaluators for their critical thinking skills and strong understanding of cultural and media trends.
Sometimes, TELUS Digital and Appen hire social media evaluators to work part-time and independently while providing honest and detailed feedback to brands about their social media accounts. You can pick which days you work so long as you work 20 hours per week and successfully pass a quiz to demonstrate your skill set.
6. Social Media Customer Support Specialist
Large brands may require a social media team member specifically for customer support.
In this role, you’d track direct messages and comment sections across various social media platforms. Then, you’d answer customer inquiries, engage with the community, and provide further information when needed.
Think of this role as operating a switchboard across digital platforms. You may not handle customer requests specifically but rather redirect the correct customer support team member to each case.
This role is designed to improve user experience, customer engagement, and customer retention. It could involve monitoring comments and questions across various channels, including Instagram, Google Reviews, and any other platforms where your brand is present.
If you don’t have any professional experience in social media, this is a great entry-level role. You can find these positions through freelancing sites, online job boards, and companies like Chatdesk, LiveWorld, and ModSquad.
7. Pinterest Account Manager
As a Pinterest account manager or Pinterest virtual assistant, you’d be responsible for increasing a brand’s presence on the platform. This involves creating pins, managing boards, and strategizing to drive traffic to a website, blog, or product page.
Pinterest account managers can work a flexible schedule and batch work by scheduling pins ahead of time. So you may be able to do the weekly or monthly workload for a client in just 1-4 hours.
Pinterest assistants can charge by the hour or charge a retainer fee for a set number of hours per month.
If you’re just getting started, the best way to find work is to pitch bloggers and small businesses, especially those who have a Pinterest page but aren’t doing much with it. Practice updating and growing the Pinterest page and recording your results so you can use your success to book more clients at higher-paying rates.
If you’re interested in this work from home business idea, check out Kristin Larsen’s free masterclass on how to become a Pinterest VA.
8. Group Moderator
Online communities are commonplace on Facebook, Twitter (X), LinkedIn, and other social media platforms. These groups and forums require diligent moderation to maintain healthy, productive environments. Group moderators monitor content and sometimes promote community engagement, organize events, or manage disputes.
Keep in mind that some group moderators are volunteers, so if you’re looking for paid work, you’ll want to make that clear upfront.
Reach out to companies, influencers, or brands with an established audience and growing online group. You may find that the social media manager has their hands full and is too busy to moderate and enforce chats, comments, and engagement rules for very large groups.
A couple of places to find these types of social media jobs are with ModSquad and LiveWorld.
9. Influencer
Contrary to popular belief, social media influencing is an actual job that requires lots of hard work, planning, and persistence. Social media influencers get paid for creating posts, stories, and videos to promote certain products and services. Building a loyal following of social media fans takes time, but people are accomplishing it every day.
If you’re an aspiring influencer, you’ll need to choose a niche and a platform to start creating an established online brand; brand consistency is important. Some influencers have several social media accounts, including Instagram, Threads, YouTube, and TikTok, but it’s usually best to start with just one platform.
Even if your audience is small, you may want to sign up for a few influencer networks to help you connect with brands that are looking to work with people.
Collective Voice is a platform that helps connect influencers with brand partnerships that include link commissions and sponsored social media posts. Find Your Influence is another credible network for influencer campaigns that works with several brands, including Netflix, Mattel, Capital One, Walmart, and more.
10. Facebook Ads Specialist
With over 3.065 billion monthly active users, Facebook’s advertising platform offers unparalleled reach. A Facebook Ads Specialist crafts compelling ad campaigns, tests their performance, and adjusts the ads to improve results. This role can be both challenging and creatively rewarding.
According to ZipRecruiter, Facebook Ad Specialists can earn an average of $30 per hour. You may need some marketing and advertising experience to get started, but Meta offers certifications for Facebook marketing and Facebook ads.
You can search for these social media jobs on different job board sites or offer these services as a freelancer.
11. Video Editor
Video content has quickly taken over the social media sphere, and with it, plenty of video editing positions are ready to be filled. A video editor will create engaging content across various platforms, including YouTube, TikTok, and Instagram reels.
To excel in this position, you’ll need to keep up with industry trends and craft appealing visuals in alignment with your client’s brand. This requires strong client relationships and consistent communication.
You’ll also need good knowledge of video editing software. Depending on the client, simple platforms like Capcut, VideoLeap, or Adobe Express could do the trick. You can also use in-app editing software for basic edits.
To help get you started, enroll in an online video editing course from Coursera.
12. UGC Creator
There is an increasingly high demand for UGC, or “user-generated content.” If you haven’t heard of UGC before, you’ve likely seen it scrolling on your feed.
UGC creators share authentic brand and product reviews, videos, and photos. This is one of the best marketing social strategies because the reviews are seen as relatable and trustworthy. They also help create more brand awareness without paying for costly ad campaigns.
This content differs from sponsored content from an influencer, as you don’t need an established platform to get paid for your take. The more authentic, the better.
If you have UGC business goals, start by creating content for products you already use and love. Then, pitch your content to your favorite brands and use this portfolio to secure future contracts.
Work From Home Social Media Jobs Wrapup
Work from home social media jobs present a multitude of opportunities for people seeking flexible hours and the comfort of remote work. All of the options mentioned above allow you to leverage social media to earn a living while leaving room for substantial professional growth.
So, if you’re ready to step into the world of remote work or explore a flexible part-time opportunity, these work from home social media jobs might just be your next career move.
Do you prefer to run your own social media business? Here are some tips for turning your love of social media into a successful online business.
Originally published March 25, 2024. Content updated March 2025.