NBCUniversal and LG Electronics are growing their partnership FAST.
Today, NBCU and LG announced an expanded partnership that will deliver new free ad-supported streaming TV (FAST) channels in the U.S., including entertainment, news, sports, Spanish-language, and true-crime programming, and new shoppable experiences through LG smart TVs.
According to the companies, NBC News Now, Today All Day, Dateline 24/7, and SNL Vault FAST channels are available today. Meanwhile, upcoming launches include seasons of various series such as Million Dollar Listing, The Real Housewives, and Top Chef, along with Spanish-language news, entertainment from Telemundo, local news, true crime, and sports programming.
“We are excited to introduce LG Channels viewers to our breadth of programming across national and local news, sports, entertainment, true crime, and Spanish-language content,” Matt Farina, svp, NBCUniversal platform distribution and partnerships, said in a statement. “LG is a great addition to NBCUniversal’s leadership presence in the FAST ecosystem, driving value for our distribution partners, our advertisers, and us.”
Additionally, LG TV users with pay-TV subscriptions will be able to watch NBCUniversal content, such as Bravo’s Below Deck, on linear and shop directly within the LG experience on-screen.
With NBCU Checkout and LG’s webOS pay feature, viewers can use an LG remote to explore different products inspired by the content and make a purchase through their mobile device or directly on their TV.
“Our commerce-enabled business provides an opportunity for fans to feel closer to the content they love, purchasing at the point of inspiration, and for marketers to become part of the storytelling experience, driving engagement that leads to performance,” Evan Moore, svp, commerce partnerships, NBCUniversal, said. “This expanded partnership with LG strengthens that commitment and marks another step in the evolution of advertising.”
The new partnership builds on NBCU’s and LG’s existing relationship, including content sponsorships across the portfolio, such as LG’s recent collaboration with NBC’s nature documentary series The Americas, narrated by Tom Hanks.
“We’re excited to deepen our partnership with NBCUniversal and bring even more premium content to LG Channels,” said Matthew Durgin, vice president of LG content and services at LG Electronics USA. “With the addition of NBCUniversal’s renowned programming, we’re enhancing the LG Channels experience and furthering our commitment to delivering exceptional value to our customers.”
