LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency.
The big picture:
- The new Media Planner helps you forecast ad performance before launch.
- Ad Duplication and Dynamic UTMs simplify campaign creation and tracking.
- Marketing Overview, Measurement Insights, and AI-driven Performance Digest provide deeper measurement capabilities.
What’s new:
Media Planner. Forecast ROI before you launch
- What it does. Helps you test different audience segments, placements, and budgets to predict campaign outcomes.
- Key benefits. Estimates reach, impressions, and cost-per-result for various objectives like Brand Awareness and Lead Generation.
- Why we care. You can make data-driven decisions and easily share media plans with teams.
Ad Duplication & Dynamic UTMs. Scale and track with ease
- Ad Duplication. Lets you copy ads across multiple campaigns and accounts, saving time and ensuring consistency.
- Dynamic UTMs. Automates URL tracking parameter generation to improve performance analysis.
- Why we care. You can execute campaigns faster while ensuring accurate performance tracking.
Marketing Overview. A centralized dashboard for faster insights
- What it does. Provides a high-level view of campaign performance across multiple ad accounts.
- Key benefits. Displays key metrics like cost-per-result and return-on-ad-spend (ROAS), with drill-down insights available in one click.
- Why we care. Small teams can quickly analyze performance and make data-driven optimizations.
Measurement Insights. A full-funnel view of your campaigns
- What it does. Tracks audience behavior and conversion trends beyond the marketing funnel.
- Key benefits. Helps you refine targeting with insights at the ad, campaign, and company levels.
- Why we care. Offers a deeper understanding of marketing impact across the buyer journey.
AI-Driven Campaign Performance Digest. Smart insights at a glance
- What it does. Uses AI to summarize key performance highlights and suggest optimizations.
- Key benefits. Provides digestible insights on cost-per-result and click-through rates (CTR), along with competitive benchmarks.
- Why we care. Simplifies reporting and helps you quickly refine campaign strategies.
By the numbers. There has been increase in ad spend and campaigns launched since the introduction of the tools, according to internal LinkedIn data:
- 26% month-over-month increase in creatives with ad spend since introducing Ads Duplication.
- 45% increase in campaigns launched after implementing Marketing Overview.
- 90% o f users found AI-driven insights valuable.
What’s next. With smarter planning tools, scalable ad solutions, and AI-driven insights, LinkedIn Campaign Manager continues to evolve, helping you maximize ROI and efficiency with less effort.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.