There are few issues that spark as a lot pleasure as with the ability to set up something and the whole lot by shade. It’s a simple and visible solution to lay issues out, and on the planet of content material and social media, staying organized is likely one of the finest methods to maintain on prime of planning. That’s one among many causes that so many people at Buffer have been wanting ahead to including tags to our Buffer posts. These useful, color-coordinated tags are like a breath of contemporary air for anybody wanting so as to add some visible group to their content material creation and planning.
Learn extra about our newest characteristic: Tags
There are many methods to make use of this new characteristic inside Buffer to maintain scheduled posts and concepts all grouped collectively. For inspiration, we gathered up use instances from each the beta customers who’ve been serving to us take a look at this characteristic and the Buffer crew.
(P.S.: Be part of Buffer’s open beta anytime and pop over to our group to tell us what you consider the most recent options.)
With that, listed below are 11 methods to make the most of this lovely new characteristic to its fullest potential, 5 straight from our crew and group.
As with many issues in life, we are able to all have entry to the identical issues however use them solely otherwise. Tags is a type of options in Buffer. The great thing about tags is that they’re versatile and customizable to how your mind works and the way you wish to see your content material, concepts, and posts. Listed below are a couple of ways in which our crew and group are already utilizing tags:
To prepare publish concepts and drafts by subjects
Essentially the most easy method to make use of tags is to prepare social publish concepts and drafts by matter or kind of publish.Considered one of our beta testers, Andrea of Andrea Likes Birds has been utilizing tags for simply this over the previous few weeks since she’s had entry to the characteristic. “I’ve tags for journeys I’ve taken, the place I wish to maintain the posts grouped as a location-based story. I exploit tags to ID particular varieties of posts, like posts for particular days or focuses, and even by the kind of fowl!” (How lovely are Andrea’s concepts and tags under? 🤩)
Buffer’s Employees Product Supervisor, Brandon Inexperienced, has taken the identical method. “I’m utilizing Tags to prepare publish concepts (and drafts) by matter, principally for LinkedIn content material.” He’s organized his posts primarily based on whether or not they’re product-focused content material, distant work content material, work-life steadiness, and some different subjects.
Right here’s a glimpse of Brandon’s tags:
To trace publish efficiency in analytics
Buffer’s Social Media Supervisor, Mitra Mehvar, has been utilizing tags to get analytics experiences for particular posts “so I can get a greater take a look at how content material is performing and make any adjustments if wanted.” That is a simple method for anybody to maintain shut tabs on efficiency for varied varieties of posts or subjects of posts. Right here’s the view Mitra is when she’s monitoring the efficiency of our Open Books content material:
To prepare AI prompts
Tami Oladipo, a Content material Author at Buffer, additionally occurs to be one among our teammates who’s essentially the most educated about AI. She’s shared her method for collaborating with AI prior to now and has been utilizing tags to “kind the customized AI prompts I share within the Social Media E-newsletter” as a result of she says, “it helps separate it from my extra random spurts of writing within the Concepts part.”
To prepare posts primarily based on content material pillar
When you’ve got actually particular social media objectives, you may need damaged down your content material into content material pillars. That’s what Kirsti Lang, a Content material Author at Buffer has carried out. “I’m utilizing tags to prepare all my posts and concepts by content material pillar, within the hope of pinpointing what kind of content material resonates essentially the most on every platform. I’m simply beginning out with this new system, so I’m wanting ahead to digging into the analytics for every tag as I publish extra on every of the pillars!”
To differentiate between concepts for various accounts
One other method to make use of tags is to distinguish between content material concepts for various accounts in addition to subjects. Nathan Nannenga, a Senior Product Supervisor at Buffer, additionally runs a small enterprise exterior of labor and makes use of tags to hurry up his course of for scheduling new content material. “I exploit tags to assist kind the content material I wish to publish on totally different channels for my small enterprise. When it’s time to schedule one thing new, it makes discovering content material for that channel a snap, as I’ve obtained a sortable repository of concepts and content material able to go.”
I do the identical — I’ve posts for private accounts but additionally for a podcast account that I run, and utilizing tags, I can rapidly distinguish between these concepts and filter them after I’m batch-creating content material primarily based on the account I’m creating content material for.
Right here’s what my tags seem like:
There are tons extra methods to make use of this new characteristic as effectively. Just a few concepts we’ve had as a crew are:
- Collaboration: You should use tags to work extra effectively together with your crew. Tag concepts from totally different teammates, add a standing if a publish must be reviewed, or add different context like “ready on imagery” to any content material inside Buffer.
- Repurposing: Clearly mark content material that may be added to your Buffer queue once more with a tag like “evergreen” or “month-to-month” for content material to repurpose and share each month. This helps guarantee your finest content material will get repeated visibility.
- Monitor content material sources: If you happen to’re curating content material from totally different sources, tags might help you observe and credit score the unique creators or web sites. You’ll additionally be capable of see in analytics if content material from particular sources is performing higher than others.
- Localization: In case your viewers is international, tags might help you kind content material primarily based on area or language, making certain localized content material reaches its supposed viewers.
- Monitoring objectives: You may need a number of objectives on your social content material, engagement, model consciousness, net visitors — you possibly can assign a tag to every aim and just remember to’re each creating content material throughout your entire social media objectives but additionally observe the efficiency of that content material later in your analytics primarily based on the tag.
- Combine with Zapier: Buffer has a strong integration with Zapier. A method to make use of the combination is to attach a platform the place you retain content material concepts and have these robotically added to Buffer as effectively with the right tag. For instance, I’ve a database in Notion I maintain of quotes from articles and books, I can join it to Buffer through Zapier in order that anytime I add a brand new quote to that database, it’s added as an concept to Buffer with the tag “quotes.”
Assume we missed a good way to make use of tags? Depart a remark under with how you employ it, and we’d add it to this weblog publish. 😉