Everybody’s favourite summer-loving step brothers are again.
It’s been ten years for the reason that final season of Phineas and Ferb premiered, however the present lastly returned for Season 5 on Thursday, with the primary two episodes airing on Disney Channel and Disney XD. In the meantime, the primary 10 episodes can be out there to stream on Disney+ starting Friday.
To usher within the present’s return, Disney wished to remind followers why they fell in love with it within the first place, tapping right into a multigenerational viewers with an immersive summer season marketing campaign.
Erin Weir, evp of selling, ABC and Disney Leisure Tv, stated when approaching the advertising and marketing for the present forward of the fifth season, she didn’t need it to focus solely on the brand new season, however fairly, the collection as an entire. She stated it took a two-prong method given the viewers of youngsters and adults.
“As we take a look at bringing audiences into the present, we’ve seen that so many new followers have found the present on TikTok or Disney+, and we knew there was an immense urge for food for extra,” Weir informed ADWEEK.
For a part of the marketing campaign, Disney debuted a customized ice cream truck serving branded popsicles on a tour throughout Los Angeles, stopping at seashores, museums, and festivals.
Disney additionally partnered with the San Diego Zoo for a sponsorship that runs by means of June 22, permitting households to enter the world of Perry the Platypus by means of humorous and academic immersive experiences. Some key highlights embrace a Perry-themed takeover of the zoo’s stay platypus cam with customized overlays; a digital unique quick, “Perry Interviews a Platypus,” starring Agent P in a comedic alternate with a real-life platypus; and in-zoo signage that connects animal details to Perry’s animated persona. The ultimate touchpoint lets company exit by means of a totally branded Phineas and Ferb signal.
The opposite main element of the marketing campaign features a takeover of the Vans Warped Tour on the Washington, D.C., and Lengthy Seashore stops. Bowling for Soup, the band that sings the unique theme tune for the present, will carry out a branded set at each areas. Attendees can even anticipate to see shock animated cameos, a nostalgic homage to widespread episodes, themed seashore balls for the group to throw round, and the T-Shirt-inator (a fictional invention from the collection) in actual life.
In the meantime, Disney will deliver Agent P’s Portal-Potty to the D.C. cease on June 14 and June 15. Within the activation, what seems to be a daily porta potty is definitely a “hidden spy lair” full of surprises, Easter eggs, and interactive components resulting in a Yard Bash the place contributors can take heed to music, play video games, receive giveaways, and take pictures with Phineas and Ferb.