“With the San Diego Zoo partnership, that is sensible for youthful viewers and households who is likely to be discovering the present for the primary time,” Weir stated. “Wanting on the Van’s Warped Tour, that place is only a bullseye for the present’s musical DNA since Bowling for Soup’s iconic theme tune has been embedded into our cultural zeitgeist, so this was an ideal match for us.”
Disney additionally rolled out a number of initiatives throughout social media for the marketing campaign, together with a parody poster collection that reimagines reveals like The Suite Lifetime of Zack & Cody within the Phineas and Ferb artwork type. It additionally launched a TikTok AR filter sport that gives an interactive method for followers to satisfy the characters and share their experiences.
As well as, the Mouse Home launched the primary 4 minutes of the primary episode on TikTok the week earlier than the premiere, which, in line with Weir, drove virtually 10.2 million impressions.
The weekend earlier than the premiere, Disney hosted the world premiere at NYA Studios East in Los Angeles, which featured 255 influencers and superstar expertise, in addition to a number of musical performances from Phineas and Ferb forged members, together with Ashley Tisdale and Olivia Olson.
“We wished to ensure every part we did was absolutely immersive and sudden and included stay experiences, but additionally have issues that work not solely in actual life, however journey by means of social, so we wished to deliver the brand new season to life in iconic locations the place youngsters and households—and now the grownup followers—are,” Weir stated. “The present is the last word celebration of summer season, and we wished to have the ability to launch this proper at first of the summer season season. In any case, there’s solely 104 days of summer season trip.”