Have you ever been pondering the thought of changing into a content material creator? We have now 10 enjoyable and worthwhile content material creation niches so that you can discover in your journey.
After I first examined the net content material creation waters as a household blogger about **checks watch** 17 years in the past, I used to be instantly hooked. Like so many creators on the market, I liked the chance to share my distinctive perspective with readers, and inside only a few years, I used to be a daily blogger for an award-winning parenting journal.
Nowadays, I nonetheless write household blogs, however I’ve additionally transitioned right into a full-time freelance content material creator, the place I share my experience on just a few of my favourite matters, like journey and TV, via characteristic articles, information items, and YouTube movies. Among the finest issues about my job helps different aspiring creators get began within the enterprise.
I usually speak to people who would like to enter the world of content material creation, however they’re fearful they’re beginning too late and all the things has already been completed. However one factor I’ve realized is that it’s not nearly what you say however the way you say it — when you’ve got a novel voice, there’s a worthwhile area of interest on the market for you.
Right here’s a brief and candy intro to the world of content material creation, adopted by an inventory of 10 nice content material concepts that will help you get began.
Fast Primer on Content material Creation
For the entire years I psyched myself out over whether or not I had something precious to contribute or if anybody would go for my pitches, one factor I realized fairly rapidly is that it’s not that onerous to get into content material creation when you get a deal with on just a few fundamentals.
1. Understanding and connecting together with your audience
That is a kind of issues that in all probability seems like a no brainer however is just too usually ignored by starting content material creators. That’s as a result of it’s all too simple to get hyper-focused on simply attempting to get one thing on the market if you’re simply getting began within the content material enterprise.
Whether or not you’re creating make-up tutorials for YouTube, posting on social media, or creating 3,000-word options for an leisure web site like I do, connecting together with your audience is all the time the primary purpose for doing it. Not solely does that imply pondering of how to make your content material attention-grabbing, recent, and accessible, nevertheless it additionally means placing collectively well-organized content material in an approachable voice that your readers or viewers will take one thing away from, to not point out wish to come again for extra.
Anytime you’re creating a brand new characteristic, submit, or video, one among your best investments will all the time be the time and vitality you spend fascinated with how your viewers will obtain it.
2. Integrating SEO
Whether or not you’re procuring pitch items as a freelancer or creating your individual YouTube channel, SEO (search engine marketing) is the bread and butter of what you are promoting. In a nutshell, search engine marketing refers back to the stuff you do to make your content material extra seen to search engines like google, which in flip drives site visitors to your content material.
Whether or not your monetization technique facilities round internet online affiliate marketing, the place you earn a fee for each buyer that clicks via out of your content material, or your host web site earns cash via advert income, all roads result in search engine marketing.
Within the writing world, it’s normally only a matter of together with a sure variety of key phrases, headers, backlinks, and exterior hyperlinks. For video and social media, it sometimes means together with the precise key phrases and tags in your description. I like to recommend watching a handful of movies from search engine marketing specialists to realize a grasp of the idea.
The great factor is that you simply don’t want a level in advertising to grasp the fundamentals of search engine marketing, particularly since what’s thought of search engine marketing finest practices at some point can change with a single Google algorithm replace. And when you’re freelancing, search engine marketing technique can range from one writer to the following.
3. Elevating your content material high quality
Among the finest issues you are able to do as a content material creator is to contemplate your content material high quality a piece in progress and decide to consistently honing your craft. Despite the fact that I’ve been writing professionally in a single capability or one other for many years now, I’m consistently pushing myself to supply higher content material.
For me, this implies studying and consuming content material from content material creators I contemplate to be higher than myself and contemplating what makes their work stand out. It additionally means studying as a lot as I can concerning the matters I cowl and taking the time to carry out high-quality analysis anytime I current new data.
A Few Phrases on Publishing Content material
To a sure diploma, the kind of content material you’re creating will inform the medium and platform (or platforms) you select to publish on. Whereas it’s necessary to contemplate issues like monetization potential and digital advertising if you’re a full-time self-published content material creator, don’t let overthinking preserve you from getting began.
My first weblog was actually only a low-grade Blogspot web page. In full transparency, it wasn’t nice, and I even obtained a handful of snarky feedback now and again. However I might do all of it once more as a result of it gave me a venue to study importing content material and to experiment with the kind of content material I needed to create till I discovered my voice and area of interest.
Most significantly, it gave me a spot to point out that I may do it, which ultimately led to different jobs down the street.
If you happen to’re within the “virtually” section I as soon as was, right here’s a brief and in no way complete checklist of concepts for the place to get began publishing your content material:
- Weblog Platforms: Platforms like Blogger, Medium, Substack, WordPress, and even Tumblr are all nice locations to submit weblog posts and even share pattern content material when you’re an aspiring freelance content material author, notably since most publishers wish to see reside hyperlinks earlier than hiring you.
- Reside-streaming Platforms: My teenage players love watching different players do walkthroughs on websites like Twitch, Discord, and Steam.
- Brief Video Platforms: Shorts are among the finest methods to select up an viewers, since most of us love endlessly (and infrequently mindlessly) scrolling via them on websites like Fb, Instagram, TikTok, and YouTube. And producing shorts is a heckuva much less funding than long-form video content material.
- Podcasts: If you happen to’d like to begin a podcast however you’re unsure the way to go from the thought section to Apple’s High 10, begin by releasing it on YouTube or Substack.
Selecting a Worthwhile Area of interest
I can’t overemphasize the truth that nearly any area of interest subject has the potential to be worthwhile when you’ve got a novel voice and are dedicated to placing within the work. And it’s okay to shift gears if what looks like an amazing thought at first doesn’t turn into essentially the most worthwhile area of interest — a number of of my favourite YouTubers began off making one sort of content material earlier than transferring on to seek out success with one other.
I genuinely consider that the most effective content material will both be one thing you’ve obtained a robust experience in or it’s simply one among your life’s passions — a declare that comes from my very own expertise taking deep dives into fandom TV reveals like “Severance” and penning Disney journey recommendation.
Nonetheless, some content material niches simply all the time appear to have room for a gradual stream of recent creators. Listed below are 10 of the most effective of the most effective content material creation niches, together with just a few hyperlinks to creators I really like in every class to encourage you:
1. Private Improvement
The private growth umbrella is a fairly broad one, encompassing a variety of matters, however all of them need to do with bettering your viewers’s lives in an space like funds, entrepreneurship, profession, or relationships. If you happen to’ve all the time had a present for motivating others or a common curiosity in self-improvement, this generally is a incredible subject to get into.
Considered one of my favourite content material creators on this class is Caleb Hammer, a hilarious and plain-spoken YouTuber who has onerous conversations about funds along with his company to assist them get free from debt. Or try Midwest Magic Cleansing, a YouTube account that shares movies of themselves cleansing individuals’s properties, together with encouraging content material.
2. Dwelling Decor
As somebody who spent many of the mid-2010s obsessing over my Pinterest feed, I do know all too nicely the limitless attract of residence decor content material. It’s an space that folks can’t appear to get sufficient of, in all probability as a result of it presents nice escapism, and we may all use a bit of assist with our properties. It helps to have a background in structure or inside design, like Cliff Tan, the architect behind Expensive Fashionable, a YouTube channel that makes use of feng shui rules to assist individuals design their interiors. However you can even discover a great deal of nice content material on the internet from people who simply have a eager eye for design.
3. True Crime
There appears to be virtually no restrict to what number of true crime creators can match on the web. Three of my favourite creators truly began off producing one thing extra benign solely to shift into producing delicate, victim-centered, true crime content material as a result of it was one thing that them personally. And I’ll say it once more louder for the parents within the again, the most effective content material is content material you’re excited about.
Take Bailey Sarian, who began off doing make-up content material that ultimately led to her ‘Homicide, Thriller & Make-up’ sequence, which in flip led to extra true crime content material. There’s additionally Mike Oh of That Chapter, who began off creating conspiracy principle content material and now has a real crime YouTube channel and podcast, and Stephanie Soo, a real crime creator who obtained her begin producing mukbang (consuming meals) content material.
4. DIY Tasks
Whether or not they’re watching it to unwind after a protracted day at work or actively trying to study a brand new ability, individuals love DIY content material. Dwelling renovation and restore creators like Dwelling RenoVision DIY can train you to change into your individual contractor. However loads of people (myself included) simply love following another person’s private journey via a DIY renovation. Take a look at Skote Open air to see a pair who rebuilt a house in Newfoundland.
Or you could possibly share different sorts of DIY content material, educating people the way to make something from DIY residence decor to greenback retailer tasks.
5. Style
Style content material is a good area of interest for aspiring bloggers, Instagram creators, and brief kind video creators to get into. Folks love accounts that present them the way to fashion outfits, like Andrea’s Style Galaxy. And there’s all the time a marketplace for snark accounts that poke enjoyable at over-the-top runway style like Refashioned Hippie.
6. Journey
I really like writing journey content material for Discover and Islands as a result of it provides me an opportunity to study (and share) the perfect journey suggestions with my readers. It’s additionally one other space that appears to do nicely, regardless of how the economic system is doing, as a result of even when people can’t afford a trip, they’ll nonetheless get a great deal of enjoyment out of studying or watching movies about it.
7. Animal Content material
I can’t let you know what number of hours of my life I’ve misplaced (and liked dropping) to watching different individuals’s pets. In a time when the world is more and more divisive, there’s simply one thing completely soul-soothing about having fun with the straightforward sweetness of our animal associates. Whether or not you’ve obtained tiny cows or a speaking canine, any individual on the market would in all probability take pleasure in your pet content material.
8. Product Opinions
Folks love product overview content material as a result of it provides them an opportunity to study how a product works and holds up with out truly having to lose their very own cash. It’s an amazing job for somebody with a very analytical thoughts like my husband, who evaluations tech merchandise for SlashGear.
Whether or not you’re into make-up, on-line clothes shops, toys, and even one thing like artwork provides, I can virtually assure there’s somebody on the market searching for that sort of content material. There’s even a marketplace for creators who purchase big a lot of Amazon returns or bizarre, unrealistic AI commercial merchandise. It’s me. I’m that market.
9. Wellness
If this class makes you cringe and consider pseudoscience, concern not. There’s a world of content material within the wellness sphere that offers with issues like exercise routines and common self-care. I’ve obtained a member of the family who creates completely pretty mindfulness content material and affirmations on her Instagram account, Gradual Mel Wellness.
10. Meals
That is one other area of interest class the place you don’t need to be an knowledgeable to constantly create good content material. Positive, you’ll be able to share recipes like my favourite meals historical past professor, Max, over at Tasting Historical past. However you could possibly additionally do issues like evaluate each single model of orange soda at your native grocery retailer or study questionable on-line recipes like Tanara Double Chocolate Productions of “Everyone’s so artistic!” fame.
Content material Creation Niches Wrapup: Time to Make Content material Magic
Now that your head is hopefully swimming with concepts for the following finest worthwhile YouTube channel or weblog, I can’t wait to see what you create! Keep in mind, the toughest step is simply selecting to get began, so what are you ready for?
Are you a creator with a weblog, podcast, or YouTube channel you’d like to share? Tell us within the feedback, and blissful creating!