I’ve simply sat via Apple’s WWDC 2025 keynote, and regardless of all of Apple’s fanfare about its new “Liquid Glass” design language, there was little or no that acquired my blood pumping. In reality, it felt like one of the vital underwhelming Apple keynotes I’ve sat via in my 14 years as a tech journalist, and that is not a great signal. What I can say with confidence is that Apple actually must make a splash with the iPhone 17 in September.
Watch this: WWDC 2025: Every part Revealed in 10 Minutes
It wasn’t that Apple did something improper with immediately’s bulletins. I truly appreciated most of them. The brand new Liquid Glass design language is arguably in an analogous vein to Home windows Vista, however it’s good to see iOS get a little bit of a refresh, because it’s felt just a little stale for some time now. However, it is hardly groundbreaking, nor will it change how we work together with our telephones.
A few of the new options the corporate introduced — such because the name screening device or the screenshot search operate that makes use of Apple’s Visible Intelligence — are good to see, however they’re principally the identical as Android’s name screening device and Circle to Search, so it is tough to get excited. Ditto for the shiny icons now coming to TVOS and the brand new pointer in iPadOS. Even Apple’s Senior VP of Software program Engineering Craig Federighi appeared to know that they had nothing a lot to shout about: “A pointier pointer? Who’d have thought!” he quipped.
Thanks for making my app icons clear, Apple, however what can I do with them now?
Superb, I just like the home windows in iPadOS. However that is one of many solely issues in the entire presentation that piqued my curiosity. I sat up with anticipation when Apple talked about the brand new Video games app, thumbs already twitching with the joy about new titles I is perhaps enjoying due to new platforms or new advances in Apple’s Metallic graphics engine. However no, it is simply a neater strategy to view your video games and see your good friend’s excessive scores. Massive deal.
I am left feeling just a little deflated by the shortage of pleasure total, so I am pressured as an alternative to look in direction of September, once we anticipate to see the iPhone 17 unveiled. It must be an enormous one. It wants some actual razzle dazzle. And never only for me, however for Apple, too.
The Galaxy S25 Edge towards a slice of skinny crust pizza. Your transfer, Apple.
The iPhone 16 is a superb telephone, however its greatest new characteristic was a brand new button for the digicam that also feels a bit…bizarre. Final yr noticed the grand unveiling of Apple Intelligence, which thus far has been an enormous letdown, with Federighi stating that extra data on Apple Intelligence’s updates might be shared “within the coming yr.” In brief, it looks like Apple wants a win.
The iPhone 17 may very well be that win. Early rumors level to upgraded cameras with superior video options for creators, together with the potential for a slimmer iPhone Air that might compete with the Samsung Galaxy S25 Edge. Will this be the yr we see a foldable iPhone? Nearly definitely not, however it’d undoubtedly be one thing extra thrilling to listen to about throughout a protracted keynote.
Possibly I am being too harsh, and I am only a bit jaded after 14 years of overlaying Apple occasions. Possibly I am grumpy as a result of its keynote began at 6 p.m. in my UK time zone, successfully pushing again my dinner and making me look forward to meals. Or perhaps Apple did have to put a bit extra meat on the plate and show that its greatest bulletins of the yr aren’t simply type over substance.