Microsoft has up to date its e-mail notification course of to promptly inform entrepreneurs about disapprovals of their adverts, key phrases, and product provides.
These modifications embody:
- Extra frequent alerts.
- Enhanced insights.
- Technical error notifications.
Why we care. The improved notification course of is designed to provide entrepreneurs faster and extra detailed details about advert disapprovals. This grants you extra time to handle the problems faster, minimizing any potential disruption to your marketing campaign and stopping potential pointless prices on your shopper.
New course of. The up to date e-mail notifications have a brand new header that appears like this:
The goal of the notification replace is to maintain advertisers knowledgeable about not too long ago disapproved adverts or advert parts. The e-mail will give particulars in regards to the account or accounts inside a Supervisor Buyer Account which have new rejections throughout the final 24 hours.
For Product Advert Affords, it can additionally now spotlight technical errors that may very well be affecting the supply’s visibility.
The way it works. To see the rejected content material, click on the hyperlink within the e-mail to go to the Microsoft Promoting Marketing campaign UI. As soon as logged in, the hyperlink will lead you to the Supervisor Buyer Account view. From there, you possibly can go to the precise account(s) and examine the rejected content material.
Responding to disapprovals. Should you select to not make any modifications to content material Microsoft has flagged as a potential coverage violation, and like to maintain the disallowed content material as it’s, you don’t have to take any extra steps
Nonetheless, if you want your content material to be thought of for approval, make the required modifications to carry the content material into coverage compliance and submit an enchantment.
The way to enchantment. There are two choices obtainable if you happen to want to request an enchantment:
- Request an Exception (quickest): You can begin this course of within the Microsoft Promoting UI by selecting the rejected content material, clicking on “Edit,” after which choosing “Request Exception.” Right here, you possibly can present a abstract of the disapprovals together with any justification.
- Contact Microsoft Promoting Buyer Assist: It’s also possible to contact Microsoft’s Buyer Assist workforce by telephone, chat, or by visiting its assist web page.
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What Microsoft is saying. A spokesperson from the Microsoft Promoting Coverage workforce stated in an announcement:
- “Always throughout your use of the Microsoft Promoting providers, you should adjust to the Microsoft Promoting insurance policies and the relevant legal guidelines and rules in every of the markets the place your adverts serve. These insurance policies guarantee the protection and safety of our providers.”
- “These insurance policies guarantee the protection and safety of our providers. We make use of a mixture of human and automatic overview processes to implement our insurance policies.”
- “After we decide that an advert or advert element might violate coverage, we are going to disapprove the relevant advert or advert element, and the related disapproval message will state the coverage that you simply may need violated, and the best way to redress the violation via our enchantment course of.”
Deep dive. Learn Microsoft’s updates to the editorial disapproval messaging in full for extra info.