An important knock-out cricket match between India and New Zealand shattered all earlier on-demand video streaming data Wednesday, attracting over 47 million concurrent viewers to Disney’s Hotstar.
The milestone exceeded the prior document of 44 million simultaneous viewers set by the Disney-owned streamer earlier this month. So far as concurrent viewers are involved, Hotstar now maintains a transparent lead over rival, Mukesh Ambani-backed Viacom18’s JioCinema, which peaked at 32 million earlier this yr.
The milestone additionally comes at a time when Disney, which is streaming the ICC World Cup cricket matches without charge to cell viewers in India because it makes an attempt to combat again Viacom18, is fast-losing digital subscribers in India and evaluating the way forward for the native enterprise.
Disney chief government Bob Iger stated earlier this month that the agency “want to keep” in India and is contemplating its choices on this planet’s most populous nation the place its TV enterprise continues to tug revenue. Hotstar has misplaced greater than 23 million subscribers up to now one yr, based on Disney.
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