X, previously referred to as Twitter, has gone by numerous adjustments since its possession modified fingers in November 2022. One of the crucial notable ones is its paid tier, which has seen identify and design adjustments and lots of (many) additions to its record of options.
A lot has occurred with this paid tier referred to as X Premium (RIP Twitter Blue) that it may be overwhelming for customers contemplating it to undergo and perceive if it’s proper for them.
To assist ease a few of this confusion, I paid for X Premium and tracked the efficiency of my content material over 90 days. My objective was to evaluate the paid tier’s worth and whether or not it’s best to take the $8 (or $16) leap. On this article, I try to do exactly that and assist you make the best determination in your model.
What’s X Premium?
X Premium is a premium, opt-in, paid subscription service designed to reinforce consumer expertise on the platform. It affords further options to enhance engagement and personalization, with three tiers:
- Primary: This tier prices $3 a month or $32 a 12 months, giving customers entry to restricted options.
- Premium: This was the primary tier made accessible, and it prices $8 or $84 a 12 months. It has all of the options that one may contemplate helpful. It’s additionally the tier I went with as a result of it was the one one accessible on the time.
- Premium+: This tier prices $16 a month or $168 a 12 months and affords a number of further options not included within the Premium tier.
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Some key options of X Premium embrace the power to edit your posts and add longer posts and movies, in addition to a Blue checkmark and textual content formatting, amongst many others. We’ll dive into them in a minute – however first, how do you join?
Find out how to get X Premium
For those who’re simply right here to know tips on how to get X Premium for your self, it’s fairly easy:
- Navigate to the X web site or open the X app in your telephone.
- Search for the ‘X Premium’ or ‘Subscription’ possibility in your account settings or profile menu.
- Choose from the three accessible tiers – Primary, Premium, or Premium+ – based mostly on the options you want and your funds.
- Familiarize your self with every tier’s options to make sure they align along with your necessities.
The utmost accessible options as proven below the Premium+ tier
- Comply with the prompts to pay and full the subscription course of.
- As soon as subscribed, you’ll obtain a affirmation, and the X Premium options will turn out to be accessible.
Exploring the core options of X Premium
X Premium customers on any tier above Primary get entry to a laundry record of options – nonetheless, it’s a fairly lengthy record.
So, I picked out probably the most related options for you as a creator or small enterprise proprietor and what that you must know, together with the advantages, downsides, and why it could be definitely worth the price ticket.
| Function | What it’s | Advantages | Downsides | Well worth the Worth Tag? |
|---|---|---|---|---|
| Edit Submit | Permits enhancing tweets post-publishing inside an hour | Appropriate errors, replace information, improve readability | Restricted to at least one hour, restrictions on edit depend | No – it was typically too buggy to get a lot use out of. I’m additionally not used to enhancing my posts, so I didn’t trouble with it more often than not. |
| Longer Posts | Expands character restrict as much as 25,000 | Delve deeper into matters, extra complete content material | Longer format could deter some readers | Positively – this was one function that I used so much and would miss if I didn’t have X Premium anymore. |
| Prioritized Rankings in Replies | Boosts visibility of consumer interactions | Will increase engagement and attain | Effectiveness varies with viewers exercise | No – this isn’t a precedence for most individuals and if you happen to’re attempting to get visibility, it might be higher to message the creator or quote the tweet. |
| Bookmark Folders and Customized App Icons | Organizes content material and personalizes app icons | Helps in analysis and content material curation; personalizes expertise | Extra about group and aesthetics | Possibly – if you happen to like organized content material, this could be definitely worth the price ticket. It additionally makes a fantastic swipe file as a result of you possibly can kind your content material higher. |
| Blue Checkmark (Premium and Premium+ tiers) | Verification image for profiles | Gives credibility and recognition | Verification course of and eligibility standards could also be limitations | Positively not – most individuals conceal their checkmarks since that possibility was provided. |
| Income Sharing and Creator Subscriptions (Premium and Premium+ tiers) | Monetization choices | New income streams, financially viable platform | Is determined by viewers measurement and engagement ranges | Possibly – if in case you have a bigger viewers, this might make the value tag value it. Or possibly not, with stories of even bigger creators not receiving as a lot income as when this system first launched. |
| Advert Discount (Premium and Premium+ tiers) | Reduces advert presence on the platform | Cleaner searching expertise, much less distraction | Would not eradicate adverts solely | Not fairly – I agree that I see much less adverts, nevertheless it’s nonetheless too frequent for my choice |
| Longer Video Uploads | Extends video add limits | Permits importing longer movies | Restricted to particular platforms and units | Possibly – if you happen to principally add video content material, this can be a nice choice to have. |
My private expertise with X Premium
My first be aware on switching to the X Premium consumer expertise was: “I’ve no clue what to do now.” I used to be aware of some explanation why most individuals weren’t big followers of subscribing to a social media platform. However I hadn’t seen a lot about the advantages of subscribing (apart from income sharing) and why somebody may need to take the leap.
So, I requested my viewers what they’d need to find out about utilizing it and bought some useful questions.
Simply subscribed to Twitter? X? Blue and I’ll be documenting whether or not it’s value it over the subsequent few months
What would you wish to know/ought to keep watch over 🤔👇🏾
— tamilore (@tamioladipo) August 11, 2023
A few folks requested me to verify in on how the attain of my content material would change or enhance over the 90 days.
Attain. I would wish to know if it helps with giving your content material extra attain, and if there’s anything right here that advantages creators asides the pay
— Gigii 🌶️ (@gigiipepperr) August 11, 2023
Attain as nicely 🙂
— Scotty | The “Ugly Emails” Man (@el_ghostmailer) August 11, 2023
I additionally bought a request to verify in on how long-form posts carry out. These questions knowledgeable numerous how I approached my content material whereas doing this experiment.
Now, I’ve at all times been a textual content creator, so my posting type didn’t change – in truth, I posted lower than within the prior three-month interval, with my frequency taking place from 164 posts in 90 days to 94. Nonetheless, that made the outcomes extra spectacular – try the evaluation.
How my content material carried out earlier than and after X Premium
X’s analytics go away a lot to be desired, so I’ve added information from my Buffer analytics. There could be inconsistencies between the 2 datasets, so bear with me.
With out additional ado, right here’s how my content material carried out over two completely different 90-day durations.
Earlier than X Premium
Earlier than X Premium, my exercise was a lot larger. I shared 164 tweets and, in response to Buffer, bought:
- 198,873 impressions
- 1,938 likes
- 260 replies
- 313 retweets
- 2,080 clicks
- 391 new followers
Then, in response to Twitter, for a similar 90-day-period I bought roughly:
- 253,200 impressions
- 4.5 % engagement fee
- 2,300 likes
- 492 replies
- 335 retweets (with out feedback, aka quotes)
- 2,800 hyperlink clicks
Every tweet, on common, gained 1,213 impressions and 48 engagements.
I can even draw a direct line from the elevated efficiency of this era to 2 issues. One is a useful resource I shared that bought me extra engagement than regular, and two is a sequence of stories updates I used to share however have since paused.
These two content material codecs skewed my outcomes larger than regular over this 90-day interval.
After X Premium
After X Premium, although my tweet depend lowered to 94, the engagement high quality remained excessive, with a 3.6 % engagement fee.
To dig in additional, in response to Buffer, I acquired 287 replies, 326 retweets, and 556 hyperlink clicks.
- 186,630 impressions
- 1,661 likes
- 219 replies
- 273 retweets
- 32 clicks
- 242 new followers
Then, from my Twitter analytics, I can see that I acquired roughly:
- 243,200 impressions
- 3.6 % engagement fee
- 2,100 likes
- 287 replies
- 326 retweets (with out feedback, aka quotes)
- 556 hyperlink clicks
What do these numbers imply?
This comparability reveals that although my total exercise decreased post-subscription, the engagement high quality of my content material was maintained.
Based on Twitter, the typical each day impressions solely dropped to round 2,700 from 2,800.
Since I used to be publishing much less, subscribing to X Premium seems to have enhanced the attain of every publish, contributing to extra impactful outcomes total.
So whilst you ought to take all these stats with a grain of salt, seeing as there have been challenges with X’s analytics and such large variations between each platforms I used to trace them, they’re useful to get an concept of the efficiency of my content material.
Is X Premium best for you?
Quick reply: most likely sure.
X Premium instantly looks like a fantastic match for anybody seeking to develop an engaged viewers, particularly in case your content material is primarily text-driven.
Options like enhancing and the power to make longer kind content material are invaluable for sustaining high quality and depth in content material. A few of my best-performing posts had been longer, they usually did fairly nicely.
It’s additionally nice for partaking along with your neighborhood since you get enhanced visibility by prioritized rankings in replies, which is essential for viewers development.
Nevertheless, the subscription has its limitations. The influence of options like income sharing and creator subscriptions’ is felt extra by these with an already established follower base – that are among the primary attracts of the paid tier. The monetization advantages won’t be instantly tangible if you happen to’re newer or have a small viewers like me.
I nonetheless suppose X Premium will be highly effective if you wish to refine your content material high quality and engagement methods, particularly if you happen to already possess a considerable following.
Finally, for smaller accounts or these simply beginning, it’s best to weigh the incremental advantages of engagement and attain and small upgrades towards your funds earlier than investing in X Premium.
Will you be subscribing to X Premium? Are you at present subscribed? We might like to know your expertise within the feedback – or you possibly can be part of the Buffer neighborhood in Discord and share there.