Google is actively engaged on fixing the issue it was with exhibiting an excessive amount of spam for obituary-related queries. Danny Sullivan, Google’s Search Liaison, stated “it is one thing we’re actively methods to enhance.”
This was in response to a grievance by Matthew Brown who wrote, “Looking for
Through which Sullivan replied on X saying, “It’s. And it’s one thing we’re actively methods to enhance.”
As we coated final month, the obituary spam scenario on Google Search is uncontrolled.
The difficulty is when there’s a knowledge void in Google Search, which suggests Google doesn’t have every other data that matches the question effectively, it’ll present decrease high quality outcomes. Over time, when true and sincere obituaries are printed, the spammy ones do get downgraded, however till then, there’s simply a whole lot of spam to see within the search outcomes.
For a lot of, when a dying simply realized about, they go to Google and solely see the spam, that’s till weeks later when the household is ready to suppose straight and put collectively an official obituary.
Listed here are these posts:
It’s. And it’s one thing we’re actively methods to enhance.
— Google SearchLiaison (@searchliaison) November 16, 2023
I’m wanting ahead to those enhancements earlier than somebody publishes an orbitary about yours really.
Discussion board dialogue at X.