Because the self-described “all-time winningest coach” in avenue basketball, artist and entrepreneur Joe Cartagena (also referred to as Fats Joe) appears to be a pure match as ClashTV’s streetball commissioner.
Based in 2021, ClashTV goals to convey the real-time thrill of high-energy sports activities to streaming.
Cartagena mentioned the platform’s plans to personal and monetize this class of dwell sports activities alongside fellow panelist Jonathan Anastas, founder and CEO of ClashTV, at Adweek’s NexTech occasion final week.
“We’re making an attempt to convey an authenticity to the fashion of how we’re capturing these video games,” Anastas mentioned. “Our digicam guys are there beneath the nets getting jostled by followers and it feels such as you’re there.”
Utilizing a mix of in-app adverts, subscriptions, pay-per-view content material and partnerships with manufacturers like AND1, the corporate desires to discover a stability between accessibility—conserving pay-per-view prices low, at simply a few {dollars} per sport—whereas making certain a sustainable income stream.
Along with avenue basketball, the platform additionally streams MMA, bare-knuckle boxing, highschool basketball and authentic programming.
As streetball commissioner, Cartagena is providing inventive steerage to ClashTV because it develops its protection and evaluation of avenue basketball. He additionally has an possession stake within the platform and joined the board of advisors in August.
“Lots of these children are literally superstars wherever they’re from, however now we’re gonna make it international,” he mentioned.
Anastas described ClashTV’s streetball protection as a tech-supported and up to date model of AND1’s 90s-era VHS tapes.