In relation to curating a cohesive model and an aesthetic Instagram feed, templates are a marketer/creator/enterprise proprietor’s greatest pal.
As a result of, let’s be trustworthy: who has a superb designer or video editor available to expertly craft each single put up, Story, or Reel it’s essential develop on Instagram?
Right here at Buffer, we’re a small Advertising group that doesn’t! We do have a superb designer who lends a hand for launches and particular tasks, however lots of the Instagram posts, Tales, carousels, and Reels you’ll discover on Buffer’s Instagram feed had been created with the assistance of templates.
On this article, I’ll unpack Buffer’s go-to template sources, plus my private favorites. Even if you happen to’re a graphic design or video-editing novice, this template checklist could have you creating stunning Instagram content material in a few minutes.
Instagram templates for feed posts, carousels, and Tales
Free Instagram templates for Tales, feed, and carousel posts are comparatively simple to return by lately. The websites and platforms under are all value including to your content material creation toolkit.
1. Canva
How might I not begin with Canva? Canva is a light-weight, easy-to-use design and video modifying device that will help you create designer-quality creatives. It’s often Buffer’s first port of name for Instagram put up templates.
Canva has a library of 1000’s of eye-catching templates for Instagram Tales, feed posts, and even Reels. You’ll be able to even filter by choices for sq. and portrait templates in your feed if you happen to want one thing particular. Gradients, font pairings, stickers, infographics… Canva is a digital advertising and marketing dream device.
Some social media templates are solely accessible as a part of their premium plan (these with the little crown icons on the highest proper nook), however there are millions of nice free choices.
Bonus: there’s even a helpful Buffer-Canva integration you need to use to schedule your Canva-made artwork in Buffer immediately.
2. Etsy
If you happen to don’t thoughts spending a bit cash, Esty is residence to lots of of 1000’s of lovely, high-quality templates in your Instagram feed and Tales.
The most effective half about shopping for an Etsy package deal (all of that are fairly fairly priced, by the way in which) is that you simply’ll get exactly that — an entire pack of matching Instagram templates slightly than only one. Oh, hi there, superbly curated feed!
Bonus: you’ll doubtless be serving to out a small enterprise or freelance creator once you purchase, too.
3. Pinterest
You’ll be able to’t immediately edit templates on or obtain them from Pinterest. Nonetheless, the platform is certainly value together with right here as a supply of inspiration — even perhaps a template search engine of kinds.
On the social media platform, you’ll discover thousands and thousands of aesthetically pleasing Instagram template pins that hyperlink you to the supply (typically Canva, Etsy, or related platforms). Pinterest’s search performance is great — you possibly can hop on there to get particular examples of what you’re after (like my seek for “this or that” Instagram Story templates under).
Professional tip: click on on a pin you want, then scroll down — Pinterest will floor others identical to it that will help you discover precisely what you’re after.
4. Vecteezy
Vecteezy is residence to thousands and thousands of free inventory photographs, inventory movies, vectors — and round 14,000 Instagram templates. From Instagram carousel templates to full matching graphics packs such as you’ll discover on Etsy, there are some nice free template choices on the positioning.
One caveat with Vecteezy: the platform permits minimal modifying throughout the device for some designs, however for almost all, you’ll want a device that may work with vector (often .ai) recordsdata, like Adobe Illustrator. Vecteezy has a helpful information on how to try this.
5. Figma
Figma is a barely extra technical platform to get your head round, however when you’ve acquired the cling of issues, the design world is your oyster. The free device has lots of the capabilities of Adobe Illustrator, InDesign, and Photoshop — and lots will argue it’s simpler to make use of.
Now, Figma doesn’t have a library of ready-to-post templates you possibly can tweak and share, however they’ve a collection of customizable templates of their ‘Instagram put up creator’ which you could make your individual. Working with these templates is a superb first foray into Figma and studying a strong new device.
6. Visme
Visme is a web-based design device lots like Canva. They don’t have fairly as many templates on supply as their important competitor (round 10,000 in complete), however there are some nice choices to discover.
What’s the distinction between Canva and Visme? Not an entire bunch. Their interfaces and pricing are very related, although a fast scan by Visme’s templates left me feeling they had been a bit much less playful and artistic than Canva’s (which is a professional if you happen to’re managing a company Instagram account).
7. iStock Photograph
If you wish to keep away from the “I-found-this-template-on-Canva” look, it’s value exploring the extra area of interest choices of inventory picture websites like iStock Photograph — significantly if your organization has a paid account.
iStock picture has 1000’s of distinctive Instagram templates you can also make your individual. Like Vecteezy, although, you have to a device like Adobe Illustrator to tweak them — most of their templates are vector recordsdata. You’ll additionally want a paid plan to make use of most of those templates. Pricing on iStock Photograph ranges from $29 – $99 monthly.
8. Fiverr
If you happen to’re in search of one thing extra personalized — say, together with your firm emblem, fonts, and colours — working with a designer on Fiverr is a good way to attain that.
There are a bit below 2,000 freelancers providing their companies for designing distinctive Instagram templates. Their costs and expertise ranges fluctuate, however the website’s critiques system will make it simpler to search out somebody you’d prefer to work with.
Bonus: That is one other technique to help a freelancer or small enterprise in case you have a little bit of price range to mess around with.
Instagram templates for Reels
If design abilities are usually not your robust swimsuit (proper there with you), then video modifying could also be outdoors your wheelhouse, too. However due to the host of improbable templates and instruments for creating short-form movies for social media, you don’t want them in your social media posts.
The best technique to get viral clips up in your Instagram feed (and, with luck, the Discover web page)? You guessed it: Instagram Reels templates.
9. Instagram
Does it really feel a bit ‘duh’ to incorporate Instagram itself on this checklist? Possibly — however if you happen to’re sleeping on Instagram’s tremendous easy in-app Reels templates, you’re lacking out.
There is no such thing as a smoother technique to get high-quality Reels posted at velocity. With the platform’s Reels templates, you will discover a Reel you want and (if the creator has allowed it for use as a template) create one identical to it in minutes.
Right here’s a fast explainer on the best way to use Instagram templates in your Reels:
Learn how to create a video with a Reel template
- Faucet on the create (+) button within the Instagram app, then select ‘REEL’ on the backside of the display screen.
- Select ‘Templates’ on the prime of the display screen. Right here, you’ll discover a library of Reels you need to use as a template in your subsequent video, together with a variety advisable for you and trending Reels.
- When you’ve discovered a Reel you want that’s accessible as a template, faucet the ‘Use as Template’ button.
- From there, faucet on the template clips to switch them with your individual.
You’ll be able to tweak as a lot or as little of the unique Reel as you want — the timings, transitions, and audio will all be carried over.
10. Veed
Veed is the Canva of video modifying (OK, Canva has video modifying now, however you get what I imply). The online-based video editor is easy to make use of, even if you happen to’re not utilizing a template.
Nonetheless, Veed has templates in abundance, which make the method of making Reels laughably simple — it’s one in all my favourite instruments!
The one potential disadvantage is the watermark on the free model of your movies, nevertheless it’s comparatively obtrusive. If that’s not for you, Veed’s pricing ranges from $12 to $59 monthly for its paid plans.
11. CapCut
Video modifying app CapCut discovered fame on TikTok, however the easy-to-edit templates on there are excellent for Instagram Reels, too. It’s one in all our Social Media Supervisor, Mitra Mehvar’s go-to instruments (which you’ll know if you happen to’re an everyday reader of Buffer’s Social Media E-newsletter, in fact).
CapCut has a web-based editor and a cellular app that make getting your Reels on Instagram (or into Buffer to schedule!) a breeze.
If you happen to’re a TikTok consumer, you’d be mistaken for pondering CapCut is only for creating movies about moon part soulmates and seeing what you and your companion’s youngsters will seem like with AI (simply my FYP, then?). Together with this basic silliness, they’ve some modern template choices that wouldn’t look amiss in an Instagram advert marketing campaign, both.
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