The impartial music and leisure writer Paste Journal has agreed to amass the feminist title Jezebel from G/O Media in an all-cash deal, in keeping with editor in chief and president Josh Jackson.
Paste financed the deal with out elevating outdoors capital, though the writer wouldn’t share additional monetary specifics. Jezebel was not worthwhile, in keeping with two sources acquainted with its funds.
The acquisition comes two weeks after G/O Media, which homes an array of editorial titles together with Deadspin, Kotaku and Quartz, introduced that it was shutting Jezebel after it didn’t discover a purchaser for the writer.
“We got here into this as a result of we thought Jezebel was value saving,” Jackson mentioned. “We wished to see it survive in a wholesome, secure manner and supply the assist for Jezebel to do what it does greatest.”
The New York Instances first reported the information of the acquisition.
Jezebel will resume publishing throughout the subsequent few days, and Paste plans to rehire as many former workers as it may well afford to, in keeping with Jackson. It has already introduced again one former worker, however Paste has not chosen an editor in chief for the model.
The famously acerbic feminist writer, which coated subjects together with abortion rights, superstar and politics with a humorous chunk, will return as a standalone web site. Jezebel and Paste will hyperlink to one another and spotlight content material related to each audiences, however for essentially the most half, Jezebel will retain its signature voice, fashion and material, in keeping with Jackson.
Paste operated out of Atlanta, with studios within the metropolis and in New York, till the pandemic. Since then, it has functioned as a completely distant group. The writer employs roughly seven full-time staff, eight part-time workers and works with a rotating solid of greater than 70 freelance writers, in keeping with Jackson.
Paste launched in 1998 and is now fully digital. It generates all of its income via promoting—principally via open-exchange programmatic—and is sporadically worthwhile. The writer declined to share industrial specifics.
Its YouTube channel, which principally options studio performances from musicians, has attracted practically 600,000 subscribers and is the primary supply of its model partnership income, in keeping with Jackson.