LinkedIn carousels are an awesome content material format for a lot of causes. First, the LinkedIn algorithm prioritizes this content material format, in all probability because of the visible attraction and subsequent engagement. Very similar to Instagram carousels, they are usually very interesting as a result of they differentiate from the opposite kinds of content material you may come throughout in your feed.
In addition they are likely to carry out fairly nicely – I’ve solely posted a number of, however they are usually one in every of my top-performing codecs, a win for my private branding efforts. And in keeping with our inside knowledge, they’ve the third-highest engagement fee after video and picture posts at 4.2 p.c.
Nevertheless, I’ll even be the primary to confess that they are often troublesome to work with, particularly in case your design expertise are sorely restricted. Due to instruments like Canva (and our helpful information to creating and scheduling this format in Buffer), that hurdle is more easy to climb – till you attain the following one: concept era.
So, on this article, I’ll offer you some concepts to your subsequent carousel from totally different creators and share some greatest practices to make this participating format simpler than ever to supply.
Preserving your viewers knowledgeable concerning the newest trade information not solely positions you as a educated supply but additionally supplies worth to your followers.
Listed here are two creators who’ve mastered the artwork of sharing trade information by way of LinkedIn carousels:
Lady Energy Advertising and marketing makes use of a definite tone of voice and visible branding to share essential social media updates.
Why this works: The carousel is visually interesting, and the knowledge is offered in a concise, easy-to-understand format. This makes it straightforward for the viewers to remain knowledgeable concerning the newest traits and adjustments within the social media panorama.
Fairly Little Marketer shares their favourite advertising moments of the yr in a visually participating carousel.
Why this works: By highlighting key campaigns and explaining their effectiveness, they supply beneficial insights and learnings for her viewers. The carousel is just not solely informative but additionally invitations engagement by asking the viewers to share their very own favourite advertising moments.
2. Share firm tradition and worker highlights
Showcase your organization’s tradition, values, and staff members by way of a carousel. This might help construct model consciousness, humanize your model, and construct belief along with your viewers. As an example, you might create a carousel that includes worker spotlights or behind-the-scenes glimpses of your workplace.
Beehiiv makes use of LinkedIn carousels to welcome new hires. On this submit, they introduce two new staff, sharing their roles and expressing pleasure about their becoming a member of the staff.
Why this works: This method works as a result of it not solely introduces new staff members but additionally provides a way of the corporate’s progress and world attain. It creates a way of group and reveals that the corporate values its staff. This might help to draw potential staff and clients who worth a robust, inclusive firm tradition.
Deel, a global firm, makes use of LinkedIn carousels to spotlight particular person staff. On this submit, they highlight David Alejandro Lira, expressing their pleasure about having him on board and hinting at his potential future affect.
Why this works: This method works as a result of it places a face to the corporate, making it extra relatable and human. It additionally reveals that the corporate values its staff and their particular person contributions. This might help to construct belief with potential staff and clients, who could also be extra prone to interact with an organization that values its folks.
3. Give step-by-step directions and recommendation
Use carousels to supply step-by-step directions or guides. This may be helpful for sharing how-to content material, tutorials, or ideas. For instance, you might create a carousel that walks customers by way of establishing a particular software program or instrument.
Jay Clouse shares a information to posting over the vacation season. He supplies a step-by-step method to repurposing content material and scheduling posts.
Why this works: This method supplies actionable ideas clearly and concisely. The step-by-step format makes it straightforward for the viewers to comply with alongside and implement the recommendation. Moreover, the well timed nature of the content material (posting over the vacation season) makes it notably related and helpful for the viewers.
Alex shares 5 issues everybody ought to find out about technique. He breaks down complicated strategic ideas into simply digestible factors.
Why this works: This method simplifies complicated concepts (technique) into simply comprehensible factors. Using a numbered checklist helps to construction the content material and information the reader by way of the important thing factors. This makes the content material extra accessible and fascinating, serving to the viewers to raised perceive and apply the ideas.
4. Share attention-grabbing info and details
Sharing attention-grabbing details, trivia, or insights associated to your trade or area of interest can place you as a thought chief and have interaction your viewers. As an example, you might create a carousel highlighting little-known details about your trade.
Mad Over Advertising and marketing shares an attention-grabbing reality about how Heinz is preventing ketchup fraud with a genius hack, ‘The Label of Fact.’
Why this works: This method works as a result of it shares an intriguing story a couple of well-known model, which may seize the viewers’s consideration. The submit additionally highlights the model’s innovation and customer-centric pondering, which may encourage different companies and entrepreneurs. The data is offered in a enjoyable and fascinating manner, making it extra prone to be shared and remembered by the viewers.
Verneri Brander shares a comparability between Claude AI and ChatGPT for e-mail advertising. He supplies insights into how these AI instruments can be utilized to create efficient e-mail advertising campaigns.
Why this works: This method works as a result of it supplies beneficial insights right into a trending matter (AI in e-mail advertising). The submit not solely shares info but additionally supplies a sensible software, making it extra helpful for the viewers. By sharing his experiences and opinions, Verneri provides a private contact to the submit, making it extra relatable and fascinating.
5. Flip complicated knowledge and concepts into simply digestible frames
Reworking complicated knowledge or info into visually interesting slides is a superb solution to make your content material extra accessible and fascinating.
For instance, you might create a carousel that breaks down a fancy matter or showcases key statistics to assist your viewers higher perceive and retain the knowledge.
Listed here are some creators who excel at turning complicated knowledge and concepts into simply digestible frames:
Why this works: Josue’s carousel successfully breaks down his content material system into easy, actionable steps. The clear and constant visuals make it straightforward for the viewers to comply with alongside and perceive the method.
Why this works: Chase’s carousel highlights three design ideas from an attention grabbing advert. The carousel itself is visually interesting, with clear and concise explanations that make it straightforward for the viewers to know the ideas and apply them to their very own advertising efforts.
Why this works: Erica’s carousel focuses on the significance of parallelism in writing. By utilizing clear examples and explanations, she helps her viewers perceive the idea and how one can apply it to their very own writing. The visuals are easy and constant, making the content material straightforward to digest.
6. Showcase your services or products
Use carousels to showcase your services or products in a visually interesting manner. By highlighting totally different options, advantages, or use circumstances with every slide, you possibly can display how your product solves a particular downside to your target market. For instance, you might create a carousel demonstrating how your product solves a particular downside to your target market.
Jens Joseph Mannanal, Co-founder & COO at Passionfroot, shares a case research of how Superhuman, one of many greatest and fastest-growing AI newsletters globally, leverages Passionfroot to streamline their workflow and sponsorship course of.
Why this works: This method works as a result of it supplies a real-world instance of how the product (Passionfroot) solves a particular downside (inefficient and inconvenient methods of organizing sponsorships and monitoring funds). The submit additionally features a testimonial, which provides credibility and reveals the product’s worth. The carousel format permits for an in depth breakdown of the issue, resolution, and outcomes, making the case research straightforward to comply with and perceive.
Distant, an organization that gives options for world employment, shares details about hiring expertise in Portugal. The submit highlights their providers, corresponding to visa sponsorship and commonplace onboarding processes.
Why this works: This method works as a result of it supplies beneficial info associated to the corporate’s providers. By addressing potential challenges (like visa functions and well being checks) and explaining how their providers might help, Distant positions itself as an answer supplier. This makes the content material extra accessible and fascinating, serving to the viewers to raised perceive the providers provided by Distant.
7. Create zero-click content material out of your current media
Zero-click content material affords beneficial, standalone insights or participating materials with out customers needing to click on on a hyperlink.
Whereas clicking may present extra info, it isn’t required for customers to achieve worth from the content material. Listed here are some examples of nice zero-click content material pulled from current media.
We shared recommendations on creating content material pillars for social media platforms, offering a transparent and arranged framework for content material creation.
Why this works: This method affords beneficial insights and recommendation instantly throughout the carousel with out requiring customers to learn the entire article. The content material is concise, visually interesting, and simple to grasp, making it extra prone to be shared and remembered by the viewers.
SparkToro shares analysis findings on how a lot net site visitors social networks ship with out appropriate attribution, shedding gentle on the undercounting of social media and word-of-mouth referral site visitors.
Why this works: This method presents intriguing analysis findings instantly throughout the carousel, making it straightforward for customers to know the important thing factors with out clicking a hyperlink. The content material is informative and thought-provoking, which might help place SparkToro as a thought chief and have interaction its viewers.
8. Share collaborative content material
Elevate your content material by embracing the facility of collaboration. Collaborative content material not solely supplies a recent perspective to your viewers but additionally expands your attain by tapping into the networks of your collaborators. This technique will be notably efficient on platforms like LinkedIn, the place skilled networks intersect and overlap.
On this submit, Ryan Musselman collaborates with Richard van der Blom to share insights on how one can create a LinkedIn banner that positions you as an professional and attracts your supreme clients. The submit supplies a transparent, step-by-step information, full with examples and concepts for incorporating social proof into your LinkedIn banner.
Why this works: This method works as a result of it combines the experience of two thought leaders, offering a complete information that’s each sensible and actionable. By collaborating with Richard, Ryan can supply his viewers a recent perspective and extra insights. The submit encourages engagement by inviting the viewers to comply with and help Richard’s content material. This not solely supplies worth to Ryan’s viewers but additionally helps to increase Richard’s attain, making a win-win scenario for each events.
On this submit, Thinkific promotes a webinar that includes Jon Youshaei, a prime creator and educator.
Why this works: This submit works as a result of it affords direct worth to Thinkific’s viewers, who’re doubtless within the matter of dialog. By bringing in an professional like Youshaei, Thinkific can present high-quality, related content material to its viewers. Moreover, the promise of a particular supply creates a further incentive for viewers to attend the webinar.
9. Sharing thought management or how-to content material
Share your experience and data by way of carousels that present beneficial insights, ideas, or recommendation. This might help set up you as an authority in your subject and appeal to new followers. As an example, you might create a carousel that provides ideas for bettering productiveness or shares insights on trade traits.
Why this works: The submit combines private storytelling with instructional content material. Lara’s story resonates together with her viewers, and her SLAY framework supplies actionable recommendation that others can apply to their very own LinkedIn methods
Why this works: Sam’s submit empowers the viewers to share their very own experiences and learnings quite than conforming to generic content material norms. It additionally promotes the concept LinkedIn could be a platform for real connections and private progress, not simply enterprise transactions.
Why this works: This submit works as a result of it challenges standard knowledge and affords a recent perspective on content material creation.
Highlighting members of your viewers or group is a strong technique to foster engagement and construct a way of belonging.
Passionfroot showcases the work of assorted creators of their “Creator Gallery.” This not solely highlights the creators’ specialties but additionally supplies them with potential sponsorship alternatives.
Why this works: By showcasing the creators which might be a part of its clientele, Passionfroot is just not solely selling their work but additionally constructing a way of group. This technique can result in elevated engagement, as creators really feel acknowledged and valued, and it might probably additionally appeal to new creators to the platform.
Klaviyo has constructed a thriving group the place customers and companions can study, develop, and share recommendations on enhancing their ecommerce companies. They encourage lively participation and even counsel that members search the group for solutions earlier than beginning a brand new thread.
Why this works: This method not solely fosters a way of group but additionally positions Klaviyo as a beneficial useful resource hub. It encourages peer-to-peer studying and engagement, which may result in elevated buyer loyalty and model advocacy.
ConvertKit highlights how Allea Grummert navigates the problem of recommending different creators with out shifting her viewers’s consideration away from her personal work.
Why this works: This method supplies beneficial insights to different creators and fosters a way of group. It additionally positions ConvertKit as a thought chief within the creator economic system, providing sensible recommendation and options to widespread challenges.
11. Share micro interviews
Micro interviews are a concise and fascinating solution to share insights from trade specialists or thought leaders. These bite-sized interviews can present beneficial info to your viewers in a digestible format, making them supreme for platforms like LinkedIn, the place customers usually devour content material on the go.
On this submit, Eddie Shleyner, founding father of VeryGoodCopy.com, shares a 165-word “Micro-Interview” with copywriter, artistic director, and writer Cameron Day. The interview is concise, with clear questions and solutions, offering beneficial insights with out losing the viewers’s time
Why this works: This method supplies beneficial insights in a concise and fascinating format. The micro-interview format respects the viewers’s time, making it extra doubtless for them to interact with the content material. Moreover, by that includes an trade professional, Eddie can present his viewers with distinctive insights and views, additional enhancing the worth of his content material.
Greatest practices to think about when creating LinkedIn carousel posts
Making a LinkedIn carousel that stands out and engages your viewers requires a mix of creativity, technique, and a spotlight to element.
We’re not afraid to defer to the professional, and nobody has extra LinkedIn experience than Richard van der Blom, an professional LinkedIn advisor. He shared some greatest practices for LinkedIn carousels which might be immensely beneficial, which we’ve included into the next checklist.
- Construction your carousel for straightforward consumption: Intention for round 12 slides, with 25-50 phrases per slide and 500 characters to maintain your content material digestible and keep viewers curiosity.
- Inform a narrative: Use your carousel to take the reader on a journey, whether or not sharing insights, presenting a case research, or explaining an idea. This storytelling method helps to interact your viewers and make your content material memorable.
- Embody a transparent call-to-action (CTA): What would you like your viewers to do after viewing your carousel? Whether or not it is visiting your web site, signing up for a e-newsletter, or downloading a useful resource, make sure that to incorporate a transparent and compelling CTA.
- Keep constant visible branding: Design your carousels along with your model’s colours, fonts, and elegance to create a cohesive and recognizable look. This consistency helps to bolster your model id and make your content material stand out within the feed.
- Optimize for cellular viewing: Since many LinkedIn customers entry the platform on their cellular units, guarantee your textual content is giant sufficient to learn and your visuals are clear on smaller screens. This can enhance the consumer expertise and enhance engagement.
There are additionally a number of widespread threads throughout the examples we’ve shared that may aid you enhance your LinkedIn carousels. Essentially the most profitable carousels:
- Distill crucial info for his or her viewers right into a digestible and fun-to-read format.
- Distinct branding and visuals that keep constant week over week.
- Does the work for the viewers by pulling from totally different sources for one cohesive piece of content material.
- Transforms complicated knowledge and data into simply digestible frames.
As you discover these concepts, keep in mind to create carousel content material that’s participating, visually interesting, and related to your viewers.