What if Santa Claus as soon as had most cancers – however recovered?
The French institute Gustave Roussy, thought-about one of many world’s finest most cancers remedy facilities, tells this uncommon Christmas story in a marketing campaign with a hopeful message about curing the illness.
Created by company Publicis Conseil, the advert imagines Santa’s journey if he have been identified with most cancers. It depicts a extra human type of the vacation determine as he discovers his sickness, will get remedy at Gustave Roussy and receives help from the medical workers and his daughter.
Although most cancers deprives Santa of his trademark attributes, reminiscent of his lengthy beard and white hair, he persists in toiling away in his workshop to deliver pleasure to kids around the globe. Due to advances in analysis, he’s lastly cured and goes into remission.
By linking the timeless character of Santa to most cancers, the movie underscores how many individuals are or will likely be affected by the illness. Nevertheless, it ends on a hopeful notice: “Most cancers could be cured and now, greater than ever, is the time to imagine in it.”
Operating on TV, digital channels and in cinemas from Dec. 20, the marketing campaign requires donations to Gustave Roussy. Publicis Conseil created the movie professional bono, whereas Vladimir de Fontenay directed it by means of manufacturing firm Iconoclast.
Gustave Roussy is without doubt one of the charity companions in holding firm Publicis Groupe’s Working with Most cancers initiative, which launched earlier this 12 months and gained the Well being Grand Prix for Good at Cannes Lions. Impressed by Publicis Groupe CEO Arthur Sadoun’s personal expertise with the illness, Working with Most cancers goals to erase the stigma of most cancers within the office and has signed up different companions together with Disney, Google and McDonald’s.
“The festive season is a chance to attract on the magic of Christmas and all of the feelings and reminiscences it embodies, at a time of 12 months when French persons are near their family members and inclined to nice generosity,” Professor Fabrice Barlesi, govt director of Gustave Roussy, mentioned in a press release. “It’s a possibility to make our message of therapeutic a part of a common story, and to remind individuals of the extent to which donations can velocity up analysis.”
