“Ladies’s faculty volleyball is certainly on the identical trajectory that we’re seeing for lots of our girls’s sports activities throughout the board, each from an viewers perspective and searching on the income as properly,” Dobies mentioned.
Serving up alternatives
ESPN sees girls’s sports activities—and girls’s Olympic sports activities—as a quickly rising space for the corporate.
“We’re looking for these inflection factors in different sports activities and use that to drive curiosity to different areas and help different areas,” Dobies mentioned.
As an example, if a model approached ESPN about sports activities advertising and marketing curiosity within the NCAA girls’s faculty basketball match, Dobies’ staff would possibly level the advertiser towards different sports activities like lacrosse or swimming.
“We’ve tried to be strategic about how we’re monetizing and leveraging our girls’s portfolio to ensure we’re supporting all girls’s sports activities, and never essentially those which might be simply getting essentially the most consideration proper now,” Dobies mentioned. “The sports activities that we’ve actually embraced and have gotten behind have actually all carried out for us.”