Unpacking Each Characteristic We In-built 2023


Buffer modified quite a bit within the final yr.

In complete, we launched 26 implausible options.

We labored on 100s of small enhancements and bug fixes.

And wrote over 10,000 traces of code.

To spherical up the yr, we thought we would run by way of the 11 hottest launches we launched in 2023.

New options

AI Assistant 🤖

This was a giant one.

We built-in ChatGPT’s AI straight into Buffer, serving to you generate new posts to your Buffer schedule, repurpose current posts, and provide you with limitless new concepts—all without spending a dime. Over 1 million Buffer followers engaged with our AI launches this yr.

Maintain Content material Organized with Tags 🏷️

Tags make it easier to set up your whole concepts in a single place. You may handle your inventive output, observe the success of various kinds of content material, and construct a searchable library of content material.

Revamped Zapier Integration 🙌

We added assist for Pinterest, publishing a number of pictures and video, creating Concepts and Drafts in Buffer, and assist for Alt-text—all by way of Zapier.

Add Notes to Your Content material 📝

Collaborate quicker and smarter with fast inner feedback. You may connect notes to your whole content material in Buffer! Half one million Buffer followers engaged with this launch!

Open Beta Program 🔓

Buffer customers can now entry new options earlier than they’re launched, and assist us form the way forward for Buffer, by merely toggling a swap in Buffer.

The brand new Beta options web page lists options to check, hyperlinks to share suggestions, and an invitation to our group. We’d like to see you there! Over 1,000 Buffer followers signed up within the first 24 hours!

Improved Emoji Picker 🌎

That is a kind of small enhancements that may make all of the distinction.

We added autocomplete performance for emojis and a ceaselessly used picker. Discovering the precise emoji has by no means been simpler in Buffer.

New channels & channel options

Mastodon Assist 🐘

All through 2023, Mastodon went although an explosive section of development, so we had been rapidly added it as a channel.

With Buffer you may schedule content material to Mastodon on the optimum time to achieve extra individuals locally. It’s free, easy-to-use, and you may cross-post content material to different social networks, too. 3,500 Buffer clients submit to Mastodon each month.

Schedule Instagram Tales  📽

We had been one of many first platforms to supply this game-changing function. As avid Instagram customers ourselves, we all know firsthand the rising affect of Instagram Tales.

With Buffer, now you can absolutely schedule all of your Instagram Tales (with out the necessity for Reminders).

Handle and Schedule YouTube Shorts📱

50 billion views. That is what number of YouTube Shorts are watched every day. It is no shock we rushed to launch full Shorts scheduling as quickly because it turned accessible.

With Buffer, you may plan, schedule, and auto publish your Shorts on to YouTube. 9,383 Buffer customers related their YouTube account inside 28 days of us launching this function.

Join your Instagram Creator account ✍️

Now, you need to use Buffer for each your Enterprise and Creator Instagram accounts. making it even simpler to handle your whole accounts in a single place. 

Fb Reels Scheduling📱

With 2.9 billion energetic customers, Fb is the most well-liked social community of all of them and short-form video is the most popular content material format on the block. So Reels scheduling was an inevitable addition.

LinkedIn Paperwork (aka PDF Carousel) 🎠

This function is designed to considerably improve your content material’s visibility and viewers interplay. You may create participating doc carousels by importing PDFs on to your LinkedIn channel by way of Buffer.

What’s subsequent?

With 2023 performed and dusted, we’re turning our consideration to the brand new yr and a complete host of further options we’re engaged on. Whereas we will not share all the main points but, we will reveal a couple of tasks. Listed here are a few of the objects on our to-do checklist:

As at all times, you may keep watch over all the pieces we’re constructing in our public roadmap →

And you’ll counsel your individual options for us to construct right here →