Cookie maker Chips Ahoy is celebrating multicultural artists with its “Blissful By Design” marketing campaign, which permits individuals to entry an augmented actuality artwork gallery from wherever on the earth.
For this marketing campaign, Chips Ahoy labored with the Excessive Museum of Artwork in Atlanta and Boys & Ladies Golf equipment of America.
The AR expertise permits individuals to put a digital artwork gallery in entrance of them and look at art work from eight aspiring multicultural artists, together with teenagers from Boys & Ladies Golf equipment. Folks can faucet every artwork piece to view an outline of the work and be taught extra concerning the artist.
The Blissful By Design AR expertise may be accessed via the marketing campaign’s web site. Every time somebody views the expertise, Chips Ahoy will donate $1 to fund arts programming on the Excessive Museum of Artwork and Boys & Ladies Golf equipment of America.
Guests to the Excessive Museum of Artwork can even entry the AR expertise whereas contained in the museum to see the art work nearly displayed on the constructing’s partitions. Every time the expertise is used within the house, Chips Ahoy will donate an extra $1 to the museum.
“At Chips Ahoy, we’re proud to champion multicultural artists and provides them a chance to share their inspiring creativity with the world, as a result of a world stuffed with numerous artwork brings happiness to not solely those that design it, however people who get pleasure from it as nicely,” stated Sabrina Sierant, senior director for the Chips Ahoy Model.
Chips Ahoy labored with Digitas, PxP, Denstu and VaynerMedia for this marketing campaign.