Google launched solely 9 confirmed search rating algorithm updates this 12 months. Don’t be concerned, there have been much more unconfirmed Google search rating updates this 12 months that we lined and it was a really unstable 12 months, basically.
I made a fast graphic documenting these updates in a timeline trend over 2023 (I’m positive many will steal it and never credit score it however no matter):
As you possibly can see, there was virtually a 4 month hole in the midst of the 12 months, of no confirmed Google algorithm updates.
So the standard query is why did Google wait to push so many of those updates to the vacation procuring season? Nicely, Google’s Search Liaison, Danny Sullivan, mentioned on X, “We do updates all year long, and we launch them when prepared. This explains extra.”
He then linked to an article that claims, “Aren’t there alleged to be no updates throughout the vacation procuring season? We do attempt to keep away from having updates throughout the late-November to mid-December interval when potential.
But it surely’s not at all times potential. If we now have updates that may enhance Search, which have been developed over the course of a number of months, we launch them after they’re prepared.”
You possibly can learn my Google algorithm updates 2023 in overview article at 8 am ET on Search Engine Land to dig into these updates extra.
Discussion board dialogue at X.