Dove and Nike have teamed as much as launch the Physique Assured Sport program with a mission to spice up women’ physique confidence in sports activities. The Physique Assured Sport program is a first-to-market, offering a scientifically confirmed set of on-line teaching instruments to construct physique confidence in 11 to 17-year-old women.
It’s a match made in partnership heaven: Dove is likely one of the world’s largest suppliers of vanity and physique confidence schooling and Nike is likely one of the world’s largest champions of athletes and sports activities. Who higher to staff up then these two manufacturers who’ve been on a journey to construct extra inclusive manufacturers and communities?
It’s by no means simple to search out the appropriate model partnership, the place values and missions are aligned from the beginning, particularly when contemplating what function manufacturers can play in serving to to deal with a number of the largest challenges dealing with society at present. Entrepreneurs, utilizing the Dove x Nike partnership as a blueprint, listed below are three inquiries to ask yourselves when contemplating whether or not that is the appropriate partnership in your model.
Why is that this the appropriate match and partnership?
Each Dove and Nike have a long-term dedication to constructing extra inclusive manufacturers. They’ve each had their ups and downs on their journey and stay dedicated to fixing societal issues affecting their shoppers. By teaming up, they’ll have an even bigger impression.
Dove has been equipping the subsequent era with instruments to assist construct confidence and vanity. For over 15 years, Dove’s vanity undertaking has been serving to mother and father, mentors, lecturers and youth leaders ship vanity schooling, reaching over 60 million younger folks to this point.
“Sports activities have the potential to make women really feel assured and robust, but for therefore many, the judgment and criticism they face inside the sports activities surroundings is damaging their confidence and limiting their self-belief. We’re proud to staff up with a like-minded model like Nike to take motion in direction of a extra equitable future for women—on and off the sphere,” says Alessandro Manfredi, chief advertising and marketing officer of Dove.
Nike additionally has a robust dedication to drive constructive change for women and their communities. Simply final 12 months, greater than 375,000 women accessed play and sport by Nike Inc. companions’ numerous packages. Nike has geared up greater than 17,000 coaches with sources to create extra inclusive experiences for teenagers.