Apple has formally introduced its second fall occasion for 2023, scheduled to happen on-line on Monday, October 30 at 5:00 p.m. Pacific Time. This occasion can be fully devoted to the Mac lineup. Apple’s occasion web site options an intriguing transformation of the Apple brand into the Mac Finder icon, reinforcing the deal with Mac merchandise.
As with earlier occasions, this October presentation can be prerecorded and held solely on-line, with none in-person part. The Mac neighborhood has been abuzz with rumors, and there are numerous prospects for what Apple may unveil throughout this occasion.
What can we count on?
One of many anticipated updates is a refresh of the 24-inch iMac, which nonetheless makes use of the M1 Apple silicon chip. Notably, Bloomberg’s Mark Gurman suggests {that a} MacBook Air refresh is unlikely (since we simply acquired a brand new 15″ MacBook Air with the M2 SoC), however there may be potential for updates to the 13-inch MacBook Professional (with TouchBar), 14-inch MacBook Professional, and 16-inch MacBook Professional, probably that includes new chips.
The precise nature of the refresh, such because the introduction of new M3-series chips, stays unsure. Nonetheless, relying on the particular Mac fashions being overhauled, we’d witness the adoption of the 3-nanometer M3 chip lineup within the iMac and MacBook Professional.
The present state of the Mac lineup has led to a lot hypothesis, making this one of many extra enigmatic Apple occasions in latest instances. Because the occasion date approaches, extra particulars could emerge, shedding mild on what Apple has in retailer for its Mac customers. Apple plans to live-stream the occasion on its web site, YouTube, and thru the Apple TV app.
Filed in . Learn extra about Apple.